Digital business, data science and analytics

Think of digital business as the application of digital technologies and strategies to transform and optimise business processes, improve customer experiences, and create new business and economic models. You can learn about various aspects such as digital marketing, e-commerce, digital transformation, IT infrastructure, and study how to leverage emerging technologies like artificial intelligence and blockchain.

Data scientists collect, clean, analyse, and interpret data to discover trends, make predictions, and derive actionable insights. In short, data science involves extracting knowledge and patterns from large and complex datasets using techniques such as statistical analysis, machine learning, data mining, and data visualisation. How to handle data ethically and present the findings in a clear way is an important aspect.

From data to action

In a world where companies have a lot of data at their fingertips, it is important that future graduates have the ability to transform complex analytics into actionable insights and decisions across industries. Analysing data in an ethical way and communicating results effectively are skills we want you to gain in our programmes.

Better job prospects

Organisations are increasingly relying on data-driven decision-making and digital technologies to stay competitive. By incorporating digital business, data science and analytics in your study, you acquire skills that are in high demand in today's job market.

Strategic-decision making

Data science provides the tools and techniques to extract meaningful insights from vast amounts of data. You gain the ability to analyse complex data sets, identify patterns, and make informed decisions based on evidence and with ethics into consideration. This skill is invaluable for future leaders, as it allows you to drive strategic initiatives and make data-driven decisions that lead to better outcomes.

Stay one step ahead

Digital business, data science and analytics are closely linked to innovation and disruption. By studying these subjects, you gain an understanding of emerging technologies, such as artificial intelligence, machine learning, and blockchain, which have the potential to disrupt traditional business and economics models. You learn, for example, to leverage technology to create new business or economic models and stay ahead of the competition.