Is it better to give creative employees autonomy, or does pressure bring out their creativity? How does that work in a team? And how can those creative ideas be adapted to benefit organizations? Bernard Nijstad is going to spend the next five years researching the relationship between creativity and innovation at no fewer than one hundred different companies.
To do this, he wants to collaborate closely with businesses from the north of the Netherlands. Nijstad: ‘What makes one business more successful than another? I want to share the knowledge we develop in response to that question with the organizations where the research will be conducted.’ The Professor of Decision-Making and Organizational Behaviour has been awarded a prestigious Vici grant by the NWO for his research project.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.You can find more videos in our video portal.
New study shows: one in five people believe fake news about COVID-19
How impressionable are we? When and why do we believe misleading advertisements, ‘fake’ news and misinformation? These are the questions that Bob Fennis, Professor of Consumer Behaviour, aims to answer. He is one of several UG researchers who...
On 26 April, Erik Dietzenbacher (Brunssum, 1958) was appointed Officer of the Order of Orange-Nassau. He is Professor of Interindustry Economics at the Faculty of Economics and Business at the University of Groningen and a scientist of huge...
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