From creative idea to innovation: how does that work?
Is it better to give creative employees autonomy, or does pressure bring out their creativity? How does that work in a team? And how can those creative ideas be adapted to benefit organizations? Bernard Nijstad is going to spend the next five years researching the relationship between creativity and innovation at no fewer than one hundred different companies.
To do this, he wants to collaborate closely with businesses from the north of the Netherlands. Nijstad: ‘What makes one business more successful than another? I want to share the knowledge we develop in response to that question with the organizations where the research will be conducted.’ The Professor of Decision-Making and Organizational Behaviour has been awarded a prestigious Vici grant by the NWO for his research project.
More information
University of Groningen videos
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
You can find more videos in our video portal.
Last modified: | 04 April 2023 2.34 p.m. |
More news
-
24 October 2023
Co-creation as a strategy for addressing societal challenges
Co-creation and interdisciplinarity are two themes that have long taken centre stage in the work of Iris Vis, who was recently appointed Captain of Science of the Top Sector Logistics. We met up with her to talk about this role in the perfect spot:...
-
13 October 2023
Informing donors about the use of their previous donations improves donor retention and blood supply
Blood donation services should inform donors about the use of their last donation in order to increase future donations. A new study by Edlira Shehu (Professor of Digital Marketing, University of Groningen) in collaboration with Besarta Veseli and...
-
12 October 2023
Deans' Consultation Economics & Business presents Impact Agenda
The Deans' Consultation Economics & Business (DEB) presented its Impact Agenda on 12 October during the Impact Forum 2023. Through this agenda, the faculties want to strengthen their societal impact and actually initiate, guide and supervise...