Skip to ContentSkip to Navigation
About us

From creative idea to innovation: how does that work?

23 March 2016

Is it better to give creative employees autonomy, or does pressure bring out their creativity? How does that work in a team? And how can those creative ideas be adapted to benefit organizations? Bernard Nijstad is going to spend the next five years researching the relationship between creativity and innovation at no fewer than one hundred different companies.

To do this, he wants to collaborate closely with businesses from the north of the Netherlands. Nijstad: ‘What makes one business more successful than another? I want to share the knowledge we develop in response to that question with the organizations where the research will be conducted.’ The Professor of Decision-Making and Organizational Behaviour has been awarded a prestigious Vici grant by the NWO for his research project.

More information

University of Groningen videos

The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
You can find more videos in our video portal.

Last modified:04 April 2023 2.34 p.m.
View this page in: Nederlands

More news