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Is it better to give creative employees autonomy, or does pressure bring out their creativity? How does that work in a team? And how can those creative ideas be adapted to benefit organizations? Bernard Nijstad is going to spend the next five years researching the relationship between creativity and innovation at no fewer than one hundred different companies.
To do this, he wants to collaborate closely with businesses from the north of the Netherlands. Nijstad: ‘What makes one business more successful than another? I want to share the knowledge we develop in response to that question with the organizations where the research will be conducted.’ The Professor of Decision-Making and Organizational Behaviour has been awarded a prestigious Vici grant by the NWO for his research project.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.You can find more videos in our video portal.
Een nieuw managementprogramma voor leidinggevenden in de Noord-Nederlandse maakindustrie en bouwnijverheid moet de achterstand in managementkwaliteit ten opzichte van andere regio’s gaan beslechten.
Policymakers often have to base their decisions on very limited information. Some of these decisions may have a serious impact on society in the future. The world of small business is also prone to uncertainty when making decisions, despite...
Groningen is building up to Climate Adaptation Week, an online, interactive festival revolving around the consequences of, and solutions to, climate change. It is a theme that is close to the heart of business expert Björn Mitzinneck. ‘Many of the...