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About us Practical matters Branding & Visual Identity House style basics


Communications featuring the colours red and white invoke a clear, fresh and recognizable feel. For certain purposes, an extra colour can both look good and be functional. In the interests of ensuring that the University of Groningen (UG) remains recognizable, the use of an additional colour has been made subject to certain conditions.

Primary palette

The primary palette consists of red, black and white. In 2019, cyan was moved to the secondary palette.

decorative image
C0 M100 Y80 K0
R204 G0 B0
C0 M0 Y0 K0
R255 G255 B255
C0 M0 Y0 K100
R0 G0 B0

Secondary palette

In 2019, the secondary palette was updated. It now consists of:

decorative image
C100 M0 Y0 K0
R0 G156 B239
C51 M100 Y0 K25
R119 G45 B107
C65 M0 Y73 K0
R96 G182 B105
# 60B669
C0 M73 Y30 K0
R236 G101 B129
C70 M0 Y35 K0
R53 G182 B180

Use of colours

Standard rule

In addition to the primary palette, one colour from the secondary palette can be used, provided that there is a white bar with a red logo at the top or bottom of the page (see example). This white bar must contain no other text or image. The other option is to extend the white bar and place the name of the organizational unit in question within it. See both examples below.
In both cases, the colour red must feature in the design below the white bar.

White bar
White bar
White bar and organizational unit
White bar and organizational unit


  • The standard rule does not apply to the website.
  • The secondary palette can be used for the inside of magazines, animations, infographics and other layered communications after consultation with the house style team/Communication Office (
Last modified:15 March 2023 12.33 p.m.
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