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About us Practical matters Branding & Visual Identity House style basics


The colour red is one of the UG’s recognizable hallmarks. For that reason, red must feature prominently whenever the house style is used. A secondary colour palette is available to offer the possibility to develop a signature style within the UG house style and to empower communication messages.

Primary palette

The primary palette consists of red, black and white.

decorative image
C0 M100 Y80 K0
R220 G0 B45
C0 M0 Y0 K0
R255 G255 B255
C0 M0 Y0 K100
R0 G0 B0

Secondary palette

The secondary palette consists of:

decorative image
C100 M0 Y0 K0
R0 G156 B239
C51 M100 Y0 K25
R119 G45 B107
C65 M0 Y73 K0
R96 G182 B105
C0 M73 Y30 K0
R236 G101 B129
C70 M0 Y35 K0
R53 G182 B180
C0 M7 Y70 K0
R255 G220 B100

Use of colours

Standard rule

In addition to the colour red, colours from the secondary palette can be used, provided that:

  • red is the main colour

  • there is a white bar with a red logo at the top or bottom of the page (see example). This white bar must contain no other text or image. The other option is to extend the white bar and place the name of the organizational unit in question within it. See both examples below. In both cases, the colour red must feature in the design below the white bar.

White bar
White bar
White bar and organizational unit
White bar and organizational unit


Communication of the UG should tell in a glance the UG is an open academic community, with a culture of making connections and working together. That goes rather with fresh ‘open’ communications than with dark colour combinations, crowded with visual elements.

Last modified:11 March 2024 09.07 a.m.
View this page in: Nederlands