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About us Practical matters Branding & Visual Identity House style basics


The colours red and white create a clear, fresh, and recognizable appearance. For some purposes, an extra colour can be both appealing and functional. In order to ensure that the UG remains recognizable, some conditions apply to the use of an extra colour.

Primary palette

The primary palette consists of red, black and white. In 2019, cyan was moved to the secondary palette.

decorative image
C0 M100 Y80 K0
R220 G0 B45
C0 M0 Y0 K0
R255 G255 B255
C0 M0 Y0 K100
R0 G0 B0

Secondary palette

The secondary palette, modernised in 2019 and extended with the colour yellow in 2023, consists of:

decorative image
C100 M0 Y0 K0
R0 G156 B239
C51 M100 Y0 K25
R119 G45 B107
C65 M0 Y73 K0
R96 G182 B105
C0 M73 Y30 K0
R236 G101 B129
C70 M0 Y35 K0
R53 G182 B180
C0 M7 Y70 K0
R255 G220 B100

Use of colours

Standard rule

In addition to the colour red, colours from the secondary palette can be used, provided that:

  • red is the main colour
  • there is a white bar with a red logo at the top or bottom of the page (see example). This white bar must contain no other text or image. The other option is to extend the white bar and place the name of the organizational unit in question within it. See both examples below. In both cases, the colour red must feature in the design below the white bar.

If possible, illustrations should also contain colours from the primary and secondary palettes

White bar
White bar
White bar and organizational unit
White bar and organizational unit


  • The standard rule does not apply to the website.
  • The secondary palette can be used for the inside of magazines, animations, infographics and other layered communications after consultation with the house style team/Communication Office (
Last modified:22 June 2023 1.29 p.m.
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