Colours

The colours red and white create a clear, fresh, and recognizable appearance. For some purposes, an extra colour can be both appealing and functional. In order to ensure that the UG remains recognizable, some conditions apply to the use of an extra colour.

• Have a look at the conditions for use of colours
  

Primary palette

The primary palette consists of red, black and white. In 2019, cyan was moved to the secondary palette.

Secondary palette

The secondary palette, modernised in 2019 and extended with the colour yellow in 2023, consists of:

Use of colours

Standard rule

In addition to the colour red, colours from the secondary palette can be used, provided that:

• red is the main colour

• there is a white bar with a red logo at the top or bottom of the page (see example). This white bar must contain no other text or image. The other option is to extend the white bar and place the name of the organizational unit in question within it. See both examples below. In both cases, the colour red must feature in the design below the white bar.

If possible, illustrations should also contain colours from the primary and secondary palettes

Exceptions

• The standard rule does not apply to the website.
• The secondary palette can be used for the inside of magazines, animations, infographics and other layered communications after consultation with the house style team/Communication Office (huisstijl@rug.nl).