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About us Practical matters How to find us dr. S.M.T.A. (Suzanne) Bies

dr. S.M.T.A. (Suzanne) Bies

Assistant professor
Profile picture of dr. S.M.T.A. (Suzanne) Bies
E-mail:
s.m.t.a.bies rug.nl
Publications

Publications

How push messaging impacts consumer spending and reward redemption in store-loyalty programs

Bies, S., Bronnenberg, B. & Gijsbrechts, E., Dec-2021, In: International Journal of Research in Marketing. 38, 4, p. 877-899 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

View full research profile
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