dr. M.J. (Maryse) Brand

Associate Professor

Faculty of Economics and Business

Telephone:

+31 50 36 37492

+31 50 36 34303 (Secretary)

+31 50 36 37110 (fax)

E-mail:

m.j.brand rug.nl

Research Portal

Publications

Artikel 921 van de Wet Franchise: een methode voor het vaststellen van drempelwaarden

Brand, M. & Croonen, E., 1-Nov-2022, In: Franchise & Recht Informatiebron. 8, 18, p. 2-9 8 p.

Research output: Contribution to journal › Article › Professional

Entrepreneurial networking a blessing or a curse?: Differential effects for low, medium and high performing franchisees

Brand, M. J., Croonen, E. P. M. & Leenders, R. T. A. J., Apr-2018, In: Small Business Economics. 50, 4, p. 783-805 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

Successfully managing chain-wide transformational change

Brand, M. J., Croonen, E. P. M. & Welsh, D. H. B., 2016, In: Organizational Dynamics. 45, 2, p. 94-103 10 p.

Research output: Contribution to journal › Article › Academic › peer-review

To be entrepreneurial, or not to be entrepreneurial? Explaining differences in franchisee entrepreneurial behavior within a franchise system

Croonen, E. P. M., Brand, M. J. & Huizingh, E. K. R. E., Jun-2016, In: International Entrepreneurship and Management Journal. 12, 2, p. 531-553 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

Antecedents of franchisee responses to franchisor-initiated strategic change

Croonen, E. P. M. & Brand, M. J., 2015, In: International Small Business Journal. 33, 3, p. 254-276

Research output: Contribution to journal › Article › Academic › peer-review

Supervisory boards in high growth SMEs and mandated board members: two dilemmas

Brand, M. J. & Postma, T. J. B. M., 2015, In: International Journal of Business Governance and Ethics. 10, 2, p. 186-202 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

Elvis has left the building: Why franchisees leave their franchise systems

Croonen, E. & Brand, M., 2014, Proceedings of the RENT Conference, Luxembourg (Luxembourg).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Franchisee networking: a blessing or a curse? A study on local knowledge acquisition and performance

Brand, M., Croonen, E. & Leenders, R. T. A. J., 2014, Proceedings of the academy of Management 2014, Philadelphia, August 1-5. AoM

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour

Brand, M. & Croonen, E., 2014, Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. Hayton, J., Salvato, C. & Manimala, M. (eds.). Routledge, p. 128-140 13 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Antecedents of franchisee trust

Croonen, E. P. M. & Brand, M. J., 2013, In: Journal of Marketing Channels. 20, 1/2, p. 141 - 168

Research output: Contribution to journal › Article › Academic › peer-review

All (88) publications

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