Skip to ContentSkip to Navigation
University of Groningenfounded in 1614  -  top 100 university
Close
How to find us dr. M.J. (Maryse) Brand

dr. M.J. (Maryse) Brand

Associate Professor
Publications

Publications

Entrepreneurial networking a blessing or a curse?: Differential effects for low, medium and high performing franchisees

Brand, M. J. , Croonen, E. P. M. & Leenders, R. T. A. J., Apr-2018 , In: Small Business Economics. 50 , 4 , p. 783-805 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

Successfully managing chain-wide transformational change

Brand, M. J. , Croonen, E. P. M. & Welsh, D. H. B., 2016 , In: Organizational Dynamics. 45 , 2 , p. 94-103 10 p.

Research output: Contribution to journal › Article › Academic › peer-review

To be entrepreneurial, or not to be entrepreneurial? Explaining differences in franchisee entrepreneurial behavior within a franchise system

Croonen, E. P. M. , Brand, M. J. & Huizingh, E. K. R. E. , Jun-2016 , In: International Entrepreneurship and Management Journal. 12 , 2 , p. 531-553 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

Antecedents of franchisee responses to franchisor-initiated strategic change

Croonen, E. P. M. & Brand, M. J. , 2015 , In: International Small Business Journal. 33 , 3 , p. 254-276

Research output: Contribution to journal › Article › Academic › peer-review

Supervisory boards in high growth SMEs and mandated board members: two dilemmas

Brand, M. J. & Postma, T. J. B. M., 2015 , In: International Journal of Business Governance and Ethics. 10 , 2 , p. 186-202 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

Elvis has left the building: Why franchisees leave their franchise systems

Croonen, E. & Brand, M. , 2014 , Proceedings of the RENT Conference, Luxembourg (Luxembourg).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Franchisee networking: a blessing or a curse? A study on local knowledge acquisition and performance

Brand, M. , Croonen, E. & Leenders, R. T. A. J., 2014 , Proceedings of the academy of Management 2014, Philadelphia, August 1-5. AoM

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour

Brand, M. & Croonen, E. , 2014 , Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. Hayton, J., Salvato, C. & Manimala, M. (eds.). Routledge , p. 128-140 13 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Antecedents of franchisee trust

Croonen, E. P. M. & Brand, M. J. , 2013 , In: Journal of Marketing Channels. 20 , 1/2 , p. 141 - 168

Research output: Contribution to journal › Article › Academic › peer-review

Benchmarking: kijken en vergelijken loont

Croonen, E. & Brand, M. , 2013 , Praktijkgids Franchising. Burgers, J. A. I. M. (ed.). Hilversum: Nederlandse Franchise Vereniging (NFV) , p. 282 10 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Read more
View full research profile
Follow the UGfacebook twitter linkedin rss instagram youtube

The UG website uses functional and anonymous analytics cookies. Please answer the question of whether or not you want to accept other cookies (such as tracking cookies). If no choice is made, only basic cookies will be stored. More information

Basic
The basic functions of the website are available. We analyse click behaviour anonymously in order to make our website more user-friendly.
Limited
In addition to functional cookies you can also view embedded content, such as YouTube videos. If you accept these cookies, the website will function optimally.
All
In addition to the optimal functioning of the website, we work together with third parties to offer you personalized content based on your visit.
The UG website uses functional and analytics cookies. Please select your preferences. Read our privacy and cookie disclaimer for more information.