dr. M.C. Leliveld
Assistant Professor

Telephone:
+31 50 36 33686 (Secretary)
E-mail:
m.c.leliveld rug.nl
Below are some of the projects I am currently working on:
- The effect of using "Help" vs "Support" in online charity appeals (with Daniel Vastfjall)
- Effects of face valence in cause-related marketing campaigns (with In Hye Kang and Rosellina Ferraro)
- Redefining corporate hypocrisy in organisations (together with Susanne Tauber)
- Effects of gift experience in online retailing on waste behavior (with Ilona de Hooge)
- Omitting tertiary packaging in online shopping (with Ilona de Hooge)
- Differences in perceptions of fairness depending on design and characteristics of Performance Measurement System (together with Wesley Kaufmann and Paula van Veen-Dirks)
Last modified: | 30 December 2020 11.59 a.m. |