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How to find us dr. M.C. (Marijke) Leliveld

dr. M.C. Leliveld

Assistant Professor
dr. M.C. Leliveld

Below are some of the projects I am currently working on:

  • The effect of using "Help" vs "Support" in online charity appeals (with Daniel Vastfjall)
  • Effects of face valence in cause-related marketing campaigns (with In Hye Kang and Rosellina Ferraro)
  • Redefining corporate hypocrisy in organisations (together with Susanne Tauber)
  • Effects of gift experience in online retailing on waste behavior (with Ilona de Hooge)
  • Omitting tertiary packaging in online shopping (with Ilona de Hooge)
  • Differences in perceptions of fairness depending on design and characteristics of Performance Measurement System (together with Wesley Kaufmann and Paula van Veen-Dirks)
Last modified:30 December 2020 11.59 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Working hours:
Mondays, Tuesdays, Thursdays, and Fridays