dr. M.C. Leliveld

Below are some of the projects I am currently working on:

• The effect of using "Help" vs "Support" in online charity appeals (with Daniel Vastfjall)
• Effects of face valence in cause-related marketing campaigns (with In Hye Kang and Rosellina Ferraro)
• Redefining corporate hypocrisy in organisations (together with Susanne Tauber)
• Effects of gift experience in online retailing on waste behavior (with Ilona de Hooge)
• Omitting tertiary packaging in online shopping (with Ilona de Hooge)
• Differences in perceptions of fairness depending on design and characteristics of Performance Measurement System (together with Wesley Kaufmann and Paula van Veen-Dirks)