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How to find us dr. M.C. (Marijke) Leliveld

dr. M.C. Leliveld

Assistant Professor
dr. M.C. Leliveld

Marijke Leliveld is a behavioral scientist and expert on morality and ethics within consumer and other stakeholder's behavior, and contributes to one of the main themes of the University of Groningen: Sustainable society and to one of FEB's themes Leadership and governance.

Specifically, she studies topics like charity donations, cause-related marketing campaigns, and other forms of prosocial or fairness related behavior and preceptions in for-profit and non-profit (governmental, charitable) organizations. 

She teaches both methodology courses in the Bachelor, as well as Experimental Research Design (ReMa), and theoretical courses like Marketing Communication and Ethics for International Business.

In 2019, she got appointed as member of the Young Academy Groningen.


  • 2016-2018 Research grant from Kennisinstituut Duurzaam Verpakken on "Creating the perfect and sustainable gift experience: Consumers’ (un-)packaging experience of online purchases". Together with dr. Ilona de Hooge, WUR (€175.000)
  • 2014-2017 Veni grant from the Innovative Research Incentives Scheme of the Netherlands Organization for Scientific Research (NWO) for the project "Buying for Charity” (€238.680)


2004: M.Sc. Social and Organizational Psychology (cum laude) at Leiden University

2009: Ph.D. Social and Organizational Psychology at Leiden University


2004 - 2008: Ph.D. student at leiden University

2008 onwards: assistant professor at the Marketing department, University Groningen

Academic service (selection)

  • Board member of the Center for Philosophy, Politics, and Economics (PPE) which aims to solve societal problems with a interdisciplinary approach
  • Faculty Council member (2015 - current)
  • Advocate for Open Access publishing: member of UG Library working group to promote OA and remove potential hurdles

Take a look at the complete CV for more information.

Last modified:30 December 2020 12.02 p.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Working hours:
Mondays, Tuesdays, Thursdays, and Fridays