Skip to ContentSkip to Navigation
How to find us prof. dr. ir. K. (Koert) van Ittersum

Publications

Can graphic warning labels reduce the consumption of meat?

Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives

Isolating price promotions: The influence of promotional timing on promotion redemption

No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives

Omnichannel retailing: A consumer perspective

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods

A packaged mindset: How elongated packages induce healthy mindsets

Een marketingreflectie op Snacks and the City

Losses tune differently than gains: how gains and losses shape attentional scope and influence goal pursuit

Propelling pride to promote healthy food choices among entity and incremental theorists

Read more