prof. dr. ir. K. (Koert) van Ittersum
Professor of Marketing and Consumer Well-Being
Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl
Research
Research units:
Postal address:
Netherlands
Publications
Propelling pride to promote healthy food choices among entity and incremental theorists
Storch, J., Wana, J. & van Ittersum, K., 17-Aug-2020, In : Appetite. 104841.Research output: Contribution to journal › Article › Academic › peer-review
Een marketingreflectie op Snacks and the City
Ittersum, van, K., 2020, In : TSG: Tijdschrift voor Gezondheidswetenschappen. 98, Suppl. 1, p. 18-21 4 p.Research output: Contribution to journal › Article › Academic › peer-review
Isolating price promotions: The influence of promotional timing on promotion redemption
Sheehan, D. & Ittersum, van, K., 2021, (Accepted/In press) In : Journal of the Association of Consumer Research. 6, 1Research output: Contribution to journal › Article › Academic › peer-review
Losses tune differently than gains: how gains and losses shape attentional scope and influence goal pursuit
Sadowski, S., Fennis, B. M. & Ittersum, van, K., 6-May-2020, In : Cognition and Emotion. 18 p.Research output: Contribution to journal › Article › Academic › peer-review
A packaged mindset: How elongated packages induce healthy mindsets
Sheehan, D., Van Ittersum, K., Craig, A. W. & Romero, M., 1-Jul-2020, In : Appetite. 150, 8 p., 104657.Research output: Contribution to journal › Article › Academic › peer-review
ID: 474077