prof. dr. ir. K. (Koert) van Ittersum
Professor of Marketing and Consumer Well-Being
Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl
Research
Research units:
Postal address:
Netherlands
Publications
Snacks and the City: Een Marketing Reflectie
Ittersum, van, K., 2020, (Accepted/In press) In : TSG: Tijdschrift voor Gezondheidswetenschappen.Research output: Contribution to journal › Article › Academic › peer-review
Isolating price promotions: The influence of promotional timing on promotion redemption
Sheehan, D. & Ittersum, van, K., 2021, (Accepted/In press) In : Journal of the Association of Consumer Research. 6, 1Research output: Contribution to journal › Article › Academic › peer-review
Losses tune differently than gains: How gains and losses shape attentional scope and influence goal pursuit
Sadowski, S., Fennis, B. M. & Ittersum, van, K., 2020, (Accepted/In press) In : Cognition and Emotion.Research output: Contribution to journal › Article › Academic › peer-review
A packaged mindset: How elongated packages induce healthy mindsets
Sheehan, D., Ittersum, van, K., Craig, A. W. & Romero, M., 2020, (Accepted/In press) In : Appetite. 150, 104657.Research output: Contribution to journal › Article › Academic › peer-review
How to Influence Consumer Food Waste Behavior: Effects of Temporal Distance and Providing Nutritional Information on Consumption Choices and Disposal Behavior
Drijfhout, M., Doorn, van, J. & Ittersum, van, K., 2018, European Association for Consumer Research: Proceedings . Geuens, M., Pandelaere, M., Pham, M. T. & Vermeir, I. (eds.). Duluth: Association for consumer research, Vol. 11. p. 63-64Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
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