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How to find us prof. dr. ir. K. (Koert) van Ittersum

prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

prof. dr. ir. K. (Koert) van Ittersum

Faculty of Economics and Business

Telephone:

+31 50 36 36639 (Office)

+31 50 36 33686 (Secretary)

E-mail:

k.van.ittersum rug.nl

Homepage ORCID Research Portal

Publications

Isolating price promotions: The influence of promotional timing on promotion redemption

Sheehan, D. & Ittersum, van, K. , Jan-2021 , In: Journal of the Association of Consumer Research. 6 , 1 , p. 81-90 10 p.

Research output: Contribution to journal › Article › Academic › peer-review

Omnichannel retailing: A consumer perspective

Verhoef, P. , Ittersum, van, K. , Kannan, PK. & Inman, J., 2021 , (Accepted/In press) APA Handbook of consumer psychology. Kahle, L., Lowrey, T. & Huber, J. (eds.). American Psychological Association

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

A packaged mindset: How elongated packages induce healthy mindsets

Sheehan, D., Van Ittersum, K. , Craig, A. W. & Romero, M., 1-Jul-2020 , In: Appetite. 150 , 8 p. , 104657.

Research output: Contribution to journal › Article › Academic › peer-review

Een marketingreflectie op Snacks and the City

Ittersum, van, K. , 2020 , In: TSG: Tijdschrift voor Gezondheidswetenschappen. 98 , Suppl. 1 , p. 18-21 4 p.

Research output: Contribution to journal › Article › Academic › peer-review

Losses tune differently than gains: how gains and losses shape attentional scope and influence goal pursuit

Sadowski, S. , Fennis, B. M. & Ittersum, van, K. , 2020 , In: Cognition and Emotion. 34 , 7 , p. 1439-1456 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

Propelling pride to promote healthy food choices among entity and incremental theorists

Storch, J. , Wan, J. & van Ittersum, K. , Dec-2020 , In: Appetite. 155 , 12 p. , 104841.

Research output: Contribution to journal › Article › Academic › peer-review

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Lee, L., Inman, J., Argo, J. J., Böttger, T., Dholakia, U., Gilbride, T., van Ittersum, K. , Kahn, B., Kalra, A., LEHMAN, DR., McAlister, L., Shankar, V. & Tsai, C. I., Jul-2018 , In: Journal of the Association of Consumer Research. 3 , 3 , p. 277-293

Research output: Contribution to journal › Article › Academic › peer-review

How to Influence Consumer Food Waste Behavior: Effects of Temporal Distance and Providing Nutritional Information on Consumption Choices and Disposal Behavior

Drijfhout, M. , Doorn, van, J. & Ittersum, van, K. , 2018 , European Association for Consumer Research: Proceedings . Geuens, M., Pandelaere, M., Pham, M. T. & Vermeir, I. (eds.). Duluth: Association for consumer research , Vol. 11 . p. 63-64

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns

Sheehan, D. & van Ittersum, K. , Jun-2018 , In: Journal of Consumer Research. 45 , 1 , p. 49-67 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

Boundary research: Tools and rules to impact emerging fields

Wansink, B. & van Ittersum, K. , 2016 , In: Journal of Consumer Behaviour. 15 , 5 , p. 396-410

Research output: Contribution to journal › Article › Academic › peer-review

All (39) publications

Press/media

Reclame voor ‘ontsmettings-magnetron’ schetst schrikbeeld corona

Koert van Ittersum

27/02/2021

Press/Media: Expert Comment › Popular

All (1) press/media

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