prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

Research

Postal address:
Netherlands
Publications
  1. In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns

    Sheehan, D. & van Ittersum, K., Jun-2018, In : Journal of Consumer Research. 45, 1, p. 49-67 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

    Lee, L., Inman, J., Argo, J. J., Böttger, T., Dholakia, U., Gilbride, T., van Ittersum, K., Kahn, B., Kalra, A., LEHMAN, DR., McAlister, L., Shankar, V. & Tsai, C. I., Jul-2018, In : Journal of the Association of Consumer Research. 3, 3, p. 277-293

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Exploring Food Waste: The Role of Health Motivation

    Drijfhout, M., van Doorn, J. & van Ittersum, K., 2016, Advances in Consumer Research. Moreau, P. & Puntoni, S. (eds.). Duluth, MN: Association for consumer research, Vol. 44. p. 729-729

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  4. Healthy-Shopping Dynamics: The Relative Healthiness of Food Purchases Throughout Shopping Trips

    van der Heide, M., van Ittersum, K. & van Doorn, J., 2016, Advances in Consumer Research. Moreau, P. & Puntoni, S. (eds.). Duluth, MN: Association for consumer research, Vol. 44. p. 207-212

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  5. “I Deserve to Help!” Effects of Entitlement and Social Influence Appeals on Prosocial Motivations

    van der Heide, M., Fennis, B., van Ittersum, K. & Trampe, D., 2016, Advances in Consumer Research. Moreau, P. & Puntoni, S. (eds.). Duluth, MN: Association for consumer research, Vol. 44.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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