prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

prof. dr. ir. K. (Koert) van Ittersum
Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl

Research

Postal address:
Netherlands
Publications
  1. Omnichannel retailing: A consumer perspective

    Verhoef, P., Ittersum, van, K., Kannan, PK. & Inman, J., 2021, (Accepted/In press) APA Handbook of consumer psychology. Kahle, L., Lowrey, T. & Huber, J. (eds.). American Psychological Association

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  2. Propelling pride to promote healthy food choices among entity and incremental theorists

    Storch, J., Wan, J. & van Ittersum, K., Dec-2020, In : Appetite. 155, 12 p., 104841.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Een marketingreflectie op Snacks and the City

    Ittersum, van, K., 2020, In : TSG: Tijdschrift voor Gezondheidswetenschappen. 98, Suppl. 1, p. 18-21 4 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Isolating price promotions: The influence of promotional timing on promotion redemption

    Sheehan, D. & Ittersum, van, K., 2021, (Accepted/In press) In : Journal of the Association of Consumer Research. 6, 1

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Losses tune differently than gains: how gains and losses shape attentional scope and influence goal pursuit

    Sadowski, S., Fennis, B. M. & Ittersum, van, K., 2020, In : Cognition and Emotion. 34, 7, p. 1439-1456 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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