prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

Faculty of Economics and Business

Telephone:

+31 50 36 36639 (Office)

+31 50 36 33686 (Secretary)

E-mail:

k.van.ittersum rug.nl

Homepage ORCID Research Portal

Publications

All the cues we cannot see: How reward-driven distractors render consumers insensitive to assortment complexity

Sadowski, S., Fennis, B. M. & van Ittersum, K., Mar-2025, In: Journal of Business Research. 190, 17 p., 115227.

Research output: Contribution to journal › Article › Academic › peer-review

No waste like home: How the good provider identity drives excessive purchasing and household food waste

Werkman, A., van Doorn, J., van Ittersum, K. & Kok, A., May-2025, In: Journal of Environmental Psychology. 103, 18 p., 102564.

Research output: Contribution to journal › Article › Academic › peer-review

Resolving Sequential Self-Control Dilemmas: The Role of Pride and Guilt

Storch, J., Wan, J. & van Ittersum, K., Apr-2025, In: Emotion Review. 17, 2, p. 67-80 14 p.

Research output: Contribution to journal › Article › Academic › peer-review

Healthy shopping dynamics: The healthiness of sequential grocery choices

van Ittersum, K., van der Heide, M. T., Holtrop, N., Bijmolt, T. H. A. & van Doorn, J., Mar-2024, In: Journal of Retailing. 100, 1, p. 24-40 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

The impact of a lifestyle behaviour change program on healthcare costs: Quasi-experimental real-world evidence from an open-access mobile health app in the Netherlands

Agachi, E., Mierau, J. O., van Ittersum, K. & Bijmolt, T. H. A., Dec-2024, In: Preventive Medicine. 189, 7 p., 108174.

Research output: Contribution to journal › Article › Academic › peer-review

The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

Agachi, E., Bijmolt, T. H. A., Ittersum, K. V. & Mierau, J. O., 11-May-2023, In: Jmir mhealth and uhealth. 11, 13 p., e43033.

Research output: Contribution to journal › Article › Academic › peer-review

Waste on Impulse? Food ordering, calorie intake and waste in out-of-home consumption

van Doorn, J., Luiting-Drijfhout, M. & van Ittersum, K., Oct-2023, In: Journal of Business Research. 165, 10 p., 114035.

Research output: Contribution to journal › Article › Academic › peer-review

Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study

Agachi, E., Bijmolt, T. H. A., Mierau, J. O. & van Ittersum, K., 2-Feb-2022, In: JMIR Human Factors. 9, 1, e32112.

Research output: Contribution to journal › Article › Academic › peer-review

Are you being served? Managing waist and waste via serving size, unit size, and self-serving

Werkman, A., van Doorn, J. & van Ittersum, K., 21-Feb-2022, In: Food Quality and Preference. 99, 10 p., 104568.

Research output: Contribution to journal › Article › Academic › peer-review

Can graphic warning labels reduce the consumption of meat?

Koch, J. A., Bolderdijk, J. W. & van Ittersum, K., 1-Jan-2022, In: Appetite. 168, 105690.

Research output: Contribution to journal › Article › Academic › peer-review

All (53) publications

Press/media

Zo’n Schijf van Vijf-supermarkt kun je op je buik schrijven

van Ittersum, K. & Sloot, L.

09/01/2025

Press/Media: Expert Comment › Popular

Praat mee: Is het de schuld van de supermarkt als je te dik bent?

van Ittersum, K.

09/01/2025

Press/Media: Expert Comment › Popular

Groningse investering van €150.000 om therapietrouw te verbeteren

van Ittersum, K.

17/11/2023

Press/Media: Expert Comment › Popular

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"

van Ittersum, K.

02/03/2021

Press/Media: Expert Comment › Professional

Zelfscanner verandert advertising voor A-merk in supermarkt

van Ittersum, K.

02/03/2021

Press/Media: Expert Comment › Professional

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"

van Ittersum, K.

01/03/2021

Press/Media: Expert Comment › Popular

Reclame voor ‘ontsmettings-magnetron’ schetst schrikbeeld corona

van Ittersum, K.

27/02/2021

Press/Media: Expert Comment › Popular

Het gelddilemma: Online boodschappen doen of niet: wat is het goedkoopst?

van Ittersum, K.

24/01/2021

Press/Media: Expert Comment › Popular

All (8) press/media

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