prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

prof. dr. ir. K. (Koert) van Ittersum
Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl

Research

Postal address:
Netherlands
Publications
  1. Propelling pride to promote healthy food choices among entity and incremental theorists

    Storch, J., Wana, J. & van Ittersum, K., 17-Aug-2020, In : Appetite. 104841.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Een marketingreflectie op Snacks and the City

    Ittersum, van, K., 2020, In : TSG: Tijdschrift voor Gezondheidswetenschappen. 98, Suppl. 1, p. 18-21 4 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Isolating price promotions: The influence of promotional timing on promotion redemption

    Sheehan, D. & Ittersum, van, K., 2021, (Accepted/In press) In : Journal of the Association of Consumer Research. 6, 1

    Research output: Contribution to journalArticleAcademicpeer-review

  4. A packaged mindset: How elongated packages induce healthy mindsets

    Sheehan, D., Van Ittersum, K., Craig, A. W. & Romero, M., 1-Jul-2020, In : Appetite. 150, 8 p., 104657.

    Research output: Contribution to journalArticleAcademicpeer-review

View all (38) »

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