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Practical matters How to find us prof. dr. ir. K. (Koert) van Ittersum

prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

prof. dr. ir. K. (Koert) van Ittersum

Faculty of Economics and Business

Telephone:

+31 50 36 36639 (Office)

+31 50 36 33686 (Secretary)

E-mail:

k.van.ittersum rug.nl

Homepage ORCID Research Portal

Publications

Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study

Agachi, E. , Bijmolt, T. H. A. , Mierau, J. O. & van Ittersum, K. , 2-Feb-2022 , In: JMIR human factors. 9 , 1 , e32112.

Research output: Contribution to journal › Article › Academic › peer-review

Are you being served? Managing waist and waste via serving size, unit size, and self-serving

Werkman, A. , van Doorn, J. & van Ittersum, K. , 21-Feb-2022 , In: Food Quality and Preference. 99 , 10 p. , 104568.

Research output: Contribution to journal › Article › Academic › peer-review

Can graphic warning labels reduce the consumption of meat?

Koch, J. A. , Bolderdijk, J. W. & van Ittersum, K. , 1-Jan-2022 , In: Appetite. 168 , 105690.

Research output: Contribution to journal › Article › Academic › peer-review

Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives

Koch, J. , Bolderdijk, J. W. & van Ittersum, K. , 1-Aug-2021 , In: Journal of Environmental Psychology. 76 , 101645.

Research output: Contribution to journal › Article › Academic › peer-review

Isolating price promotions: The influence of promotional timing on promotion redemption

Sheehan, D. & van Ittersum, K. , Jan-2021 , In: Journal of the Association of Consumer Research. 6 , 1 , p. 81-90 10 p.

Research output: Contribution to journal › Article › Academic › peer-review

No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives

Koch, J. A. , Bolderdijk, J. W. & van Ittersum, K. , 15-Jun-2021 , In: Foods. 10 , 6 , 9 p. , 1380.

Research output: Contribution to journal › Article › Academic › peer-review

Omnichannel retailing: A consumer perspective

Verhoef, P. , Ittersum, van, K. , Kannan, PK. & Inman, J. , 2021 , (Accepted/In press) APA Handbook of consumer psychology. Kahle, L. R., Lowrey, T. M. & Huber, J. (eds.). American Psychological Association

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods

Suher, J. , Szocs, C. & van Ittersum, K. , 2021 , In: Journal of the Academy of Marketing Science. 49 , p. 903-924 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

A packaged mindset: How elongated packages induce healthy mindsets

Sheehan, D. , Van Ittersum, K. , Craig, A. W. & Romero, M. , 1-Jul-2020 , In: Appetite. 150 , 8 p. , 104657.

Research output: Contribution to journal › Article › Academic › peer-review

Een marketingreflectie op Snacks and the City

Ittersum, van, K. , 2020 , In: TSG: Tijdschrift voor Gezondheidswetenschappen. 98 , Suppl. 1 , p. 18-21 4 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (45) publications

Press/media

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"

Koert van Ittersum

02/03/2021

Press/Media: Expert Comment › Professional

Zelfscanner verandert advertising voor A-merk in supermarkt

Koert van Ittersum

02/03/2021

Press/Media: Expert Comment › Professional

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"

Koert van Ittersum

01/03/2021

Press/Media: Expert Comment › Popular

All (3) press/media

View full research profile

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