prof. dr. ir. K. (Koert) van Ittersum
Professor of Marketing and Consumer Well-Being

Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl
Research
Research units:
Postal address:
Netherlands
Publications
Omnichannel retailing: A consumer perspective
Verhoef, P., Ittersum, van, K., Kannan, PK. & Inman, J., 2021, (Accepted/In press) APA Handbook of consumer psychology. Kahle, L., Lowrey, T. & Huber, J. (eds.). American Psychological AssociationResearch output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Propelling pride to promote healthy food choices among entity and incremental theorists
Storch, J., Wan, J. & van Ittersum, K., Dec-2020, In : Appetite. 155, 12 p., 104841.Research output: Contribution to journal › Article › Academic › peer-review
Een marketingreflectie op Snacks and the City
Ittersum, van, K., 2020, In : TSG: Tijdschrift voor Gezondheidswetenschappen. 98, Suppl. 1, p. 18-21 4 p.Research output: Contribution to journal › Article › Academic › peer-review
Isolating price promotions: The influence of promotional timing on promotion redemption
Sheehan, D. & Ittersum, van, K., 2021, (Accepted/In press) In : Journal of the Association of Consumer Research. 6, 1Research output: Contribution to journal › Article › Academic › peer-review
Losses tune differently than gains: how gains and losses shape attentional scope and influence goal pursuit
Sadowski, S., Fennis, B. M. & Ittersum, van, K., 2020, In : Cognition and Emotion. 34, 7, p. 1439-1456 18 p.Research output: Contribution to journal › Article › Academic › peer-review
ID: 474077