prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

prof. dr. ir. K. (Koert) van Ittersum
Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl

Research

Postal address:
Netherlands
Publications
  1. Snacks and the City: Een Marketing Reflectie

    Ittersum, van, K., 2020, (Accepted/In press) In : TSG: Tijdschrift voor Gezondheidswetenschappen.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Isolating price promotions: The influence of promotional timing on promotion redemption

    Sheehan, D. & Ittersum, van, K., 2021, (Accepted/In press) In : Journal of the Association of Consumer Research. 6, 1

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Losses tune differently than gains: How gains and losses shape attentional scope and influence goal pursuit

    Sadowski, S., Fennis, B. M. & Ittersum, van, K., 2020, (Accepted/In press) In : Cognition and Emotion.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. A packaged mindset: How elongated packages induce healthy mindsets

    Sheehan, D., Ittersum, van, K., Craig, A. W. & Romero, M., 2020, (Accepted/In press) In : Appetite. 150, 104657.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. How to Influence Consumer Food Waste Behavior: Effects of Temporal Distance and Providing Nutritional Information on Consumption Choices and Disposal Behavior

    Drijfhout, M., Doorn, van, J. & Ittersum, van, K., 2018, European Association for Consumer Research: Proceedings . Geuens, M., Pandelaere, M., Pham, M. T. & Vermeir, I. (eds.). Duluth: Association for consumer research, Vol. 11. p. 63-64

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

View all (37) »

ID: 474077