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Practical matters How to find us prof. dr. ir. K. (Koert) van Ittersum

Publications

Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study

Are you being served? Managing waist and waste via serving size, unit size, and self-serving

Can graphic warning labels reduce the consumption of meat?

Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives

Isolating price promotions: The influence of promotional timing on promotion redemption

No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives

Omnichannel retailing: A consumer perspective

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods

A packaged mindset: How elongated packages induce healthy mindsets

Een marketingreflectie op Snacks and the City

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Press/media

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"

Zelfscanner verandert advertising voor A-merk in supermarkt

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"