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How to find us dr. J.I.M. de Groot

dr. J.I.M. de Groot

After finishing my PhD in Environmental Psychology at the University of Groningen, Faculty of Behavioural and Social Sciences (2008), I moved to the United Kingdom to work as an Associate Professor at Bournemouth University, School of Design, Engineering and Computing (2008-2013) and as an Associate Professor at the University of Bath, School of Management (2013-2016). My research has always focused on the question why people act in a (non-)sustainable way and how it is possible to change behaviour in a positive way. Typical concepts I look at in my research include human (environmental) values, social influence, norms, and identity. I have taught courses in Social Marketing, Consumer Psychology, Environmental Psychology, Applied Psychology and Research Methods.

Last modified:11 September 2018 2.01 p.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands