dr. J.A. (Liane) Voerman

Director of Education FEB and Senior Lecturer Marketing/ Research Methods

Faculty of Economics and Business

Telephone:

+31 50 36 33822 (M.J. Holscher (support Board and Management))

Secretary Faculty Board:

+31 50 36 34111

E-mail:

j.a.voerman rug.nl

Research Portal

Dr. J.A. Voerman is currently teaching both bachelor and master marketing courses, i.e. Academic & Professional Development (BSc International Business, 1st year), and supervises theses, and has taught courses such as International Marketing (BSc IB), Marketing Research Methods, and Retail & Omnichannel Marketing (both MSc Marketing), and Qualitative Research Methods (BSc BA, 2nd year).

She holds both the UTQ (University Teaching Qualification), and the STQ (Senior Teaching Qualification), and followed the ELP (Educational Leadership Program). In the academic year 1617 she was elected best lecturer of the year in the Faculty of Economics and Business. She participates in the Teaching Academy of the UoG.

After 6 years as the program director of the BSc Bedrijfskunde (Business Administration), and 2 years as the program director of the BSc International Business, she is currently the Director of Education of the Faculty of Economics and Business.

Last modified:20 February 2026 10.04 a.m.