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dr. J.A. (Liane) Voerman

Director of Education FEB and Senior Lecturer Marketing/ Research Methods
Profile picture of dr. J.A. (Liane) Voerman
E-mail:
j.a.voerman rug.nl

Although Dr. J.A. Voerman is spending most of her time in education management, her heart is in teaching as well. She still teaches some courses, i.e. Academic & Professional Development and Organizational Structure (BSc International Business, 1st year), and supervises theses, but she has taught many different courses on both bachelor and master level such as International Marketing (BSc IB), Marketing Research Methods, Service Marketing, and Retail & Omnichannel Marketing (all MSc Marketing), and Qualitative Research Methods (BSc BA, 2nd year).

She holds both the UTQ (University Teaching Qualification), and the STQ (Senior Teaching Qualification), and followed the ELP (Educational Leadership Program).

After 6 years as the program director of the BSc Bedrijfskunde (Business Administration), and 2 years as the program director of the BSc International Business, she is currently the Director of Education of the Faculty of Economics and Business.

Last modified:11 August 2026 1.17 p.m.