dr. J.A. (Liane) Voerman
Director of Education FEB and Senior Lecturer Marketing/ Research Methods
Telephone:
E-mail:
j.a.voerman rug.nl
Field/Discipline
Expertise
Education leadership & management, program management.
(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey & experimental research).
Supervision and coaching of bachelor and master thesis students (mostly in the field of retail marketing).
(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey & experimental research).
Supervision and coaching of bachelor and master thesis students (mostly in the field of retail marketing).
Other positions
Research coordinator Professional MSc Strategy & Leadership (Higher Executive teaching), AOG School of Management
Last modified:03 July 2026 10.32 a.m.