dr. H. (Hans) Risselada

Assistant professor

dr. H. (Hans) Risselada
Telephone:
E-mail:
h.risselada rug.nl

Research

Research units:

Postal address:
Netherlands
Publications
  1. Data analytics in a privacy-concerned world

    Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 18-May-2019, In : Journal of Business Research.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. The impact of social influence on the perceived helpfulness of online consumer reviews

    Risselada, H., de Vries, L. & Verstappen, M., 2018, In : European Journal of Marketing. 52, 3/4, p. 619-636 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Dynamics in charity donation decisions: Insights from a large longitudinal data set

    Leliveld, M. C. & Risselada, H., 20-Sep-2017, In : Science Advances. 3, 9, 8 p., e1700077.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Indicators of opinion leadership in customer networks: self-reports and degree centrality

    Risselada, H., Verhoef, P. & Bijmolt, T., Sep-2016, In : Marketing Letters. 27, 3, p. 449-460 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Dynamic effects of social influence and direct marketing on the adoption of high-technology products

    Risselada, H., Verhoef, P. C. & Bijmolt, T. H. A., Mar-2014, In : Journal of Marketing. 78, 2, p. 52-68 17 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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