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Practical matters How to find us dr. H. (Hans) Risselada

dr. H. (Hans) Risselada

Associate professor
Publications

Publications

Incentivizing social diffusion on networks using a novel game-theoretic model

Zino, L. , Ye, M. , Mlakar, Z. , Bolderdijk, J. W. , Risselada, H. , Fennis, B. M. & Cao, M. , 2022 , (Submitted).

Research output: Contribution to conference › Abstract › Academic

Referral campaigns for software startups: The impact of network characteristics on product adoption

Eggers, F. , Risselada, H. , Niemand, T. & Robledo, S. , Jun-2022 , In: Journal of Business Research. 145 , p. 309-324 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

Collective patterns of social diffusion are shaped by individual inertia and trend-seeking

Ye, M. , Zino, L. , Mlakar, Ž. , Bolderdijk, J. W. , Risselada, H. , Fennis, B. M. & Cao, M. , 29-Sep-2021 , In: Nature Communications. 12 , 5698.

Research output: Contribution to journal › Article › Academic › peer-review

Data analytics in a privacy-concerned world

Wieringa, J. , Kannan, P. K. , Ma, X. , Reutterer, T. , Risselada, H. & Skiera, B. , Jan-2021 , In: Journal of Business Research. 122 , p. 915-925 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

van Doorn, J. , Risselada, H. & Verhoef, P. C. , Dec-2021 , In: Journal of Business Research. 137 , p. 182-193 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Repetition Legitimizes: Consistent Behavior as a Signal of Reliability, Trustworthiness, and Competence

Mlakar, Z. , Bolderdijk, J. W. , Fennis, B. M. & Risselada, H. , 2021 .

Research output: Contribution to conference › Poster › Academic

Social Network Analysis

Risselada, H. & van den Ochtend, J. , 2021 , Handbook of market research. Homburg, C., Klarmann, M. & Vomberg, A. E. (eds.). Cham: Springer , p. 1-26 26 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Releasing the brake: How disinhibition frees people and facilitates social change

Mlakar, Z. , Bolderdijk, J. W. , Fennis, B. M. , Risselada, H. , Ye, B. & Zino, L. , 2020 .

Research output: Contribution to conference › Poster › Academic

Releasing the brake: How disinhibition frees people and facilitates innovation diffusion

Risselada, H. , Bolderdijk, J. W. , Mlakar, Z. , Fennis, B. M. , Ye, B. & Zino, L. , 2020 , Proceedings of the European Marketing Academy. EMAC , Vol. 49 . 64211

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR

Doorn, van, J. , Verhoef, P. & Risselada, H. , May-2020 , In: Sustainability. 12 , 9 , 8 p. , 3711.

Research output: Contribution to journal › Article › Academic › peer-review

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