dr. H. (Hans) Risselada

Assistant professor

Faculty of Economics and Business

Telephone:

+31 50 36 36288

E-mail:

h.risselada rug.nl

ORCID Research Portal

Publications

Data analytics in a privacy-concerned world

Wieringa, J. , Kannan, P. K. , Ma, X., Reutterer, T., Risselada, H. & Skiera, B., Jan-2021 , In: Journal of Business Research. 122 , p. 915-925 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

van Doorn, J. , Risselada, H. & Verhoef, P. C. , Dec-2021 , In: Journal of Business Research. 137 , p. 182-193 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Social Network Analysis

Risselada, H. & van den Ochtend, J., 2021 , Handbook of market research. Homburg, C., Klarmann, M. & Vomberg, A. E. (eds.). Cham: Springer , p. 1-26 26 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Releasing the brake: How disinhibition frees people and facilitates social change

Mlakar, Z. , Bolderdijk, J. W. , Fennis, B. M. , Risselada, H. , Ye, B. & Zino, L. , 2020 .

Research output: Contribution to conference › Poster › Academic

Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR

Doorn, van, J. , Verhoef, P. & Risselada, H. , May-2020 , In: Sustainability. 12 , 9 , 8 p. , 3711.

Research output: Contribution to journal › Article › Academic › peer-review

The impact of social influence on the perceived helpfulness of online consumer reviews

Risselada, H. , de Vries, L. & Verstappen, M., 2018 , In: European Journal of Marketing. 52 , 3/4 , p. 619-636 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

Dynamics in charity donation decisions: Insights from a large longitudinal data set

Leliveld, M. C. & Risselada, H. , 20-Sep-2017 , In: Science Advances. 3 , 9 , 8 p. , e1700077.

Research output: Contribution to journal › Article › Academic › peer-review

Indicators of opinion leadership in customer networks: self-reports and degree centrality

Risselada, H. , Verhoef, P. & Bijmolt, T. , Sep-2016 , In: Marketing Letters. 27 , 3 , p. 449-460 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Dynamic effects of social influence and direct marketing on the adoption of high-technology products

Risselada, H. , Verhoef, P. C. & Bijmolt, T. H. A. , Mar-2014 , In: Journal of Marketing. 78 , 2 , p. 52-68 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

Customer Engagement: A New Frontier in Customer Value Management

Beckers, S. F. M., Risselada, H. & Verhoef, P. C. , 2013 , Handbook of Service Marketing Research. Rust, R. T. & Huang, M-H. (eds.). Cheltenham: Edward Elgar Publishing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

All (14) publications

Press/media

Hans Risselada (RUG): ‘Verkoopt duurzaamheid?’

Hans Risselada

30/08/2021

Press/Media: Expert Comment › Popular

All (1) press/media

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