dr. H. (Hans) Risselada
Assistant professor
Research
Research units:
Postal address:
Netherlands
Publications
Data analytics in a privacy-concerned world
Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 18-May-2019, In : Journal of Business Research.Research output: Contribution to journal › Article › Academic › peer-review
The impact of social influence on the perceived helpfulness of online consumer reviews
Risselada, H., de Vries, L. & Verstappen, M., 2018, In : European Journal of Marketing. 52, 3/4, p. 619-636 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Dynamics in charity donation decisions: Insights from a large longitudinal data set
Leliveld, M. C. & Risselada, H., 20-Sep-2017, In : Science Advances. 3, 9, 8 p., e1700077.Research output: Contribution to journal › Article › Academic › peer-review
Indicators of opinion leadership in customer networks: self-reports and degree centrality
Risselada, H., Verhoef, P. & Bijmolt, T., Sep-2016, In : Marketing Letters. 27, 3, p. 449-460 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, H., Verhoef, P. C. & Bijmolt, T. H. A., Mar-2014, In : Journal of Marketing. 78, 2, p. 52-68 17 p.Research output: Contribution to journal › Article › Academic › peer-review
ID: 246091