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Data analytics in a privacy-concerned world

Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

Social Network Analysis

Releasing the brake: How disinhibition frees people and facilitates social change

Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR

The impact of social influence on the perceived helpfulness of online consumer reviews

Dynamics in charity donation decisions: Insights from a large longitudinal data set

Indicators of opinion leadership in customer networks: self-reports and degree centrality

Dynamic effects of social influence and direct marketing on the adoption of high-technology products

Customer Engagement: A New Frontier in Customer Value Management

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Hans Risselada (RUG): ‘Verkoopt duurzaamheid?’