dr. H. Risselada
Hans Risselada is an assistant professor at the department of marketing at the University of Groningen since 2011. He obtained his MS degree in Econometrics (2007) and his PhD in business and economics (2012) at the same university. His main research interest is developing quantitative marketing models in the area of social networks, social influence, and customer churn. His research appeared in Journal of Marketing, Journal of Service Research, Marketing Letters, and Journal of Interactive Marketing. He regularly presents his work at international conferences.
|Last modified:||10 March 2022 09.01 a.m.|