dr. E.P.M. (Evelien) Croonen

Evelien Croonen is a course coordinator and lecturer for different courses on topics such as small business management and strategy, small business cooperation, franchising, and innovation and entrepreneurship. These courses are all at the third-year Bachelor level or at Masters level. Evelien used to be a program coordinator for the MScBA Small Business & Entrepreneurship and the Honours Bachelor Program. For many years, she has been a visiting professor for the Master on Marketing, Franchising, Retailing and Service Chains at IGR-IAE of the University of Rennes (France). Evelien also regularly acts as a guest speaker in the field of franchising or small business and entrepreneurship at other schools or at practitioner-oriented events. She likes to organize 'student-practitioner interactions' where students can meet with practitioners to share knowledge and ideas and to network about job opportunities. See these blogs (here and here) for more information. In 2023 Evelien won FEB's Best Practice in Teaching and Learning Award with her 'Small Business & Start-Up Safaris'.