Skip to ContentSkip to Navigation
About us FEB Research / FEB FEB Research Institute (FEBRI) Research programme Marketing Research

Seminars Marketing

Information for this page can be sent to FEBRI's secretary Hanneke Tamling

Archive

2023

Tuesday September 19
Marketing Seminar Jason Roos (Erasmus University). Title: Advertiser Learning in Direct Advertising Markets, Time: 11.30 hrs. Place: 5419.0009.

Tuesday May 9
Marketing Seminar Michail Kokkoris (VU Amsterdam). Title: In Control but Uninspired: Artist Self-control Undermines Perceptions of Creativity. Time: 11.30 hrs. Place: 5412.0028.

Tuesday 21 March
Marketing Seminar P.K. Kannan (University of Maryland). Title: Identifying Competitors in Geographical Markets. Time: 15.00 hrs. Place: 5412.0025.

Tuesday 21 March
Marketing Seminar P.K. Kannan (University of Maryland). Title: Identifying Competitors in Geographical Markets. Time: 15.00 hrs. Place: 5412.0025.

2020

Thursday 5 March
OPERA/MARK Seminar: Qingchen Wang (University of Hong Kong). Title: Data-Driven Consumer Debt Collection via Machine Learning and Approximate Dynamic Programming. Time: 11.00 hrs. Place: 5412.0039.

Thursday 23 January
MARK Seminar: Michel Handgraaf (WUR). Title: Saving energy when others pay the bill: field experiments on energy conservation in firms, student housing and hotels.. Time: 11.00 hrs. Place: 5419.0107

2019

Monday 2 Decembe r
MARK Seminar: Jonathan Berman (London Business School). Title: Damned Either Way: On the Role of Inconsistency in Consumer Hypocrisy. Time: 13.30 hrs. Place: 5419.0107.

Tuesday 24 September
MARK Seminar: Jeff Inman. Title: What Drives Post-Level User Engagement? The Role of Attribute and Style Matching and the Moderating Effect of Social Ties. Time: 10.30 hrs. Place: 5419.0105.

Monday 27 May
MARK Seminar: Christine Moorman (Duke University: The Fuqua School of Business). Title: tba. Time: 10.30 hrs. Place: 5419.0007

Tuesday 16 April
MARK Seminar: Wayne Hoyer (University of Texas at Austin). Title: The differential role of self-brand connection. Time: 10.30 hrs. Place: 5412.0035

2018

Tuesday 13 November
MARK Seminar: P.K. Kannan (Smith school of Business, University of Maryland). Title: tba. Time: 10.30 hrs. Place: 5419.0107

Tuesday 18 September
MARK Seminar: Katrijn Gielens (The University of North Carolina). Title: tba. Time: 10.30 hrs. Place:
5419.0109

Tuesday 26 June
MARK Seminar: Shuba Srinivasan (Boston University). Title:
Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for L’Occitane . Time: 10.30 hrs. Place: 5412.0039

Tuesday 15 May
MARK Seminar: Alixandra Barasch (NYU Stern). Title: Signaling and Cooperation. Time: 13.30 hrs. Place: 5419.0109.

Thursday 26 April
MARK/EEF/SA Markets & Sustainability Seminar: Amir Grinstein (Northeastern University). Title: The socially responsible Marketing manager. Time: 10.30 hrs. Place: 5419.0109

Tuesday 17 April
MARK Seminar: Dennis Fok (Erasmus University). Title:
The dynamic impact of shocks on clickthrough and conversion rates of paid search advertisements. Time: 10.30. Place: 5414.0101

Tuesday 3 April
MARK Seminar: Yakov Bart (Northeastern University). Title:
Which Brands Are Best Suited to Social Media Advertising? A Field Study of Social Media Advertising Effects on Consumer Attitudes. Time: 10.30 hrs. Place: 5419.0009

Friday 23 February
MARK Seminar: Jens Hogreve (Katholische Universität Eichstätt-Ingolstadt). Title: Is Transparency Key? The Effects of Social Media Recovery on Virtually Present Others. Time: 9.00 hrs. Place: 5416.0150

2017

Monday 22 May
MARK Seminar: Rajdeep Grewal and Amna Kirmani. Title: Bridging disciplines. Time: 15.00 hrs. Place:
5419.0107.

Tu esday 11 April
MARK Seminar: Marcel Zeelenberg (Tilburg University). Title: Towards an economic psychology of greed . Time: 10.30. Place 5419.0009

Thursday 30 March
MARK Seminar: Koen Pauwels (Ozyegin University Istanbul). Title: Explaining brand sales price response asymmetry in time and space. Time: 10.30 hrs. Place: 5419.0009.

Tuesday 28 March
MARK Seminar: Jason Roos (Rotterdam School of Management). Title:
Measuring the effects of experimental costs on sample sizes. Time: 10.30 hrs. Place: 5419.0109

Monday 20 March
MARK Seminar: Giu Liberali (Erasmus University). Title: Working with online reviews: Procedure and application. Time: 13.15 hrs. Place: 5419.0107.

Tuesday 14 February
MARK Seminar: Marc Fisher. Title: tba. Time: 10.30 hrs. Place: 5419.0007

Tuesday 10 January
MARK Seminar: Stijn van Osselaer (Cornell University). Title: tba. Time: 10.30 hrs. Place: 5419.0107

2016

Tuesday 25 October
MARK Seminar: Christian Schlereth (WHU – Otto Beisheim School of Management). Title: tba. Time: 10.30 hrs. Place: 5414.0102

Tuesday 11 October
MARK Seminar: Andrew Stephen (University of Oxford, Saïd Business School). Title: Is it what you say or how you say it? How content characteristics affect consumer engagement with brands on Facebook. Time: 10.30 hrs. Place: 5419.0003

Tuesday 20 September
MARK Seminar: Bendrik Samuelson (BI Oslo). Title: Consumer response to changes in brand image: the role of actual and ideal self-brand connection. Time: 11.00 hrs. Place: 5419.0007

Tuesday 21 June
MARK Seminar: Kees Keizer. Title: Descriptive norms and/or the spreading effect. Time: 10.30 hrs. Place: 5419.0009

Tuesday 14 June
MARK Seminar: Eric Levy (University of Cambridge). Title: The effects of social exclusion on consumer preference for anthropomorphized brands. Time: 10.30 hrs. Place: 5419.0009

Tuesday 19 April
MARK Seminar: Andrew Stephen (Oxford University) has been cancelled!

Thursday 31 March
MARK Seminar: Xueming Luo. Title: Mobile targeting, weather, and big data field experiments. Time: 09.30 hrs. Place: 5419.0009

Tuesday 15 March
MARK Seminar: Stefano Puntoni (RSM). Title: The value of automation. Time: 10.30 hrs. Place: 5412.0035

Tuesday 26 January
MARK Seminar: P.K. Kannan has been cancelled

2015

Tuesday 1 December
MARK Seminar: Francesca Sotgiu (VU Amsterdam). Title: Shelf allocation of private labels: unite and conquer. Time: 12.00 hrs. Place: 5412.0039

Tuesday 17 November
MARK Seminar: Amit Bhattacharjee (EUR). Title: The moral basis of the marketplace. Time: 10.30 hrs. Place: 5412.0035

Tuesday 29 September
MARK Seminar: Darren Dahl (Sauder School of Business). Title: Only one left – I’ll fight you for it!: Scarcity promotion advertising and aggressive behavior. Time: 14.00 hrs. Place: 5419.0009

Tuesday 18 August
MARK Seminar: P.K. Kannan (Smith school of Business, University of Maryland). Title: Attribution metrics and return on keyword investment in paid search advertising. Time: 10.30 hrs. Place: 5419.0005

Tuesday 9 June
MARK Seminar: Kusum Ailawadi (Tuck School of Business). Title: Consumer-based and sales-based brand equity: how well do they converge? Time: 10.30 hrs. Place: 5419.0009

Friday 22 May
MARK Seminar: Stefan Wuyts (Koc University). Title: United we stand: the impact of buying groups on retailer productivity. Time: 12.00 hrs. Place: 5414.0102

Tuesday 12 May
MARK Seminar: Brian Wansink (Cornell University). Title: Slim by design: moving from can’t to CAN. Time: 12.00 hrs. Place: 5412.0028

Tuesday 28 April
MARK Seminar: Joachim Vosgerau (Tilburg University). Title: You call it ‘self-exuberance,’ I call it ‘bragging.’ Miscalibrated predictions of emotional responses to self-promotion. Time: 10.30 hrs. Place: 5414.0103

Friday 9 January
MARK Seminar: Luk Warlop (KU Leuven). Title: Power with its pants down: the effect of social power on susceptibility to temptations. Time: 14.30 hrs. Place: 5419.0011

2014

Tuesday 11 November
MARK Seminar: Michael Hänlein (ESCP Europe Business School). Title: The sampling supercharger: using agent-based modeling to supercharge survey sampling. Time: 10.30 hrs. Place: 5412.0039

Tuesday 4 November
MARK Seminar: Gert Cornelissen. Title: Activism of slacktivism? Impression management and moral licensing. Time: 10.30 hrs. Place: 5412.0035

Thursday 4 September
MARK Seminar: Marnik Dekimpe (Tilburg University). Title: Innovation success: The overlooked role of the retailer. Time: 10.30 hrs. Place: 5419.0119

Tuesday 24 June
MARK Seminar: Hannes Datta. Title: How brand engagement affects the impact of marketing activities and online piracy. Time: 10.30 hrs. Place: 5412.0035

Tuesday 17 June
MARK Seminar: Kathleen Cleeren (Maastricht University). Title: Regular or low fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories. Time: 10.30 hrs. Place: 5419.0009


Tuesday 20 May
MARK Seminar: Jordi Quoidbach (University Pompeu Fabra). Title: tba. Time: 10.30 hrs. Place: 5419.0101

Tuesday 6 May
MARK Seminar: Anne Klesse (University of Tilburg). Title: Preferences expression modalities. Time: 10.30 hrs. Place: 5419.0109

Tuesday 8 April
MARK Seminar: Elisabeth Brüggen. Title: tba. Time: 10.30 hrs. Place: 5419.0101

Tuesday 18 March
MARK Seminar: Holger Dietrich (GFK Neurnberg). Title: Big data science in marketing. Time: 12.00 hrs. Place: 5414.0101

Tuesday 4 March
MARK Seminar: Manfred Krafft (Westfälische Wilhelms-Universität Münster). Title: Permission marketing – When is it worth the effort? Successful design and implementation. Time: 10.30 hrs. Place: 5419.0009

Tuesday 11 February
MARK Seminar: Marc Fischer (University of Koln). Title: How useful are brand valuation methods? A validation study? Time: 10.30 hrs. Place: 5419.0009


Tuesday 4 February
MARK Seminar: Nobuhiko Terui (Tohoko University). Title: Modeling preference change through brand satiation. Time: 12.00 hrs. Place: 5419.0007

Tuesday 14 January
MARK Seminar: Peeter Verlegh (UvA). Title: tba. Time: 10.30 hrs. Place: 5419.0109

2013

Tuesday 17 December
MARK Seminar: Ralf van der Lans (Hong Kong University of Science and Technology). Title: Customer base analysis with social interaction. Time: 12.00 hrs. Place: 5414.0101

Tuesday 10 December
MARK Seminar: Nailya Ordabayeva (RSM). Title: tba. Time: 10.30 hrs. Place: 5412.0035

Tuesday 26 November
MARK Seminar: Jacob Goldenberg. Title: tba. Time: 10.30 hrs. Place: 5419.0226

Tuesday 12 November
MARK Seminar: Jeroen Schepers (TU/e). Title: When managers expect better services in less time: The effects of service role conflict on frontline employees’ performance. Time: 10.30 hrs. Place: 5419.0226

Tuesday 11 June
MARK Seminar: P.K. Kannan (University of Maryland). Title: Research issues in designing and pricing digital products and services. Time: 10.30 hrs. Place: 5419.0009

Tuesday 21 May
MARK Seminar: Christoph Fuchs (EUR). Title: Why and when consumers prefer products of user-driven firms: A social identification account. Time: 10.30 hrs. Place: 5419.0009

Tuesday 14 May
MARK Seminar: Nicole Mead (Rotterdam School of Management). Title: Postponing pleasures facilitates self-control. Time: 10.30 hrs. Place: 5419.0109

Tuesday 16 April
MARK Seminar: Anja Lambrecht (London Business School). Title: Pricing online content: Fee or free? Time: 10.30 hrs. Place: 5414.0102

Tuesday 9 April
MARK Seminar: Carl Mela (Duke University). Title: A rational expectations model of user content generation and consumption. Time: 11.00 hrs. Place: 5419.0007

Tuesday 12 March
MARK Seminar: Oliver Emrich (St. Gallen University). Title: How consumers’ cognitive orientation schemas moderate information processing and decision making in online shops of multichannel retailers. Time: 11.00 hrs. Place: 5419.0114

Tuesday 19 February
HRM&OB/MARK Seminar: Gabriele Paolacci (EUR). Title: Handle with care: Opportunities and threats of Mechanical Turk experimentation. Time: 15.30 hrs. Place: 5411.0185 (collaboration room/FEB LAB)

Thursday 7 February
MARK Seminar: Marc Fischer is CANCELLED

2012

Friday 14 December
MARK Seminar: Koert van Ittersum (Georgia Institute of Technology). Title: Smart shopping carts: How real-time feedback influences spending. Time: 11.00 hrs. Place: 5412.0039

Monday 22 October
MARK Seminar: Christine Moorman (Duke University). Title: Comparative mind-set and managerial decision making: Theory extensions and boundary conditions. Time: 10.30 hrs. Place: 5419.0109

Tuesday 25 September
MARK Seminar: Maciej Szymanowski (Rotterdam School of Management). Title: tba. Time: 10.30 hrs. Place: 5419.0226

Tuesday 18 September
MARK Seminar: Mario Pandelaere (Ghent University). Title: tba. Time: 10.30-12.00 hrs. Place: 5419.0226

Tuesday 11 September
MARK Seminar: Bernd SKiera (Goethe-Universität Frankfurt am Main). Title: Minimum increments and billing increments in tariffs: The tiny, little numbers that really matter. Time: 10.30 hrs. Place: 5419.0101

Tuesday May 15
MARK Seminar: Nuno M.A. Camacho. Title: tba. Time: 10.30 hrs. Place: 5419.0007

Tuesday 8 May
MARK Seminar: Bruce Hardie (London Business School). Title: tba. Time: 10.30 hrs. Place: 5419.0109

Wednesday 4 April
MARK Seminar: CB Bhattacharya (ESMT, Germany). Title: Leveraging corporate social responsibility. Time: 12.00 hrs. Place: 5419.0007

Tuesday 27 March
MARK Seminar: Néomie Raassens (Maastricht University). Title: Does outsourcing manufacturing enhance or erode firm innovativeness? Time: 12.00 hrs. Place: 5419.0101

Tuesday 6 March
Brown Bag Seminar: Marjolein Onrust. Title: When does doing good lead to increased customer loyalty? – The role of industry, firm and consumer characteristics for CSR-effectiveness. Time: 12.00 hrs. Place: 5412.0025

Thursday 23 February
MARK Seminar: Ruggero Rangoni (University of Rome "La Sapienza"). Title: Simulating littering behaviour using the Goal Framing Theory.
Time: 16:00 hrs. Place: room 0120 (Duisenberg building).

Wednesday 1 February
MARK Seminar: Rajesh Chandy (London Business School). Title: White knights and firms in distress: Why marketing CEOs matter in corporate turnarounds. Time: 15.00 hrs. Place: 5412.0039

Friday 20 January
MARK Seminar: Robert Rooderkerk (Tilburg University). Title: Context dependence as a driver of preference dynamics. Time: 13.00 hrs. Place: 5419.0007

Monday 16 January
MARK Seminar: Philip Hans Franses (EUR). Title: The adoption of counterfeit products. Time: 12.30 hrs. Place: 5412.0035

Tuesday 6 December
MARK Seminar: Christine Moorman (Duke University) has been cancelled.

Tuesday 1 November
MARK Seminar: Bram van den Bergh (EUR). Title: Embodied myopia. Time: 12.00 hrs. Place: 5419.0007

Tuesday 27 September
MARK Seminar: Ilona de Hooge (EUR). Title: How to make sure your colleagues will listen: Understanding the role of emotions in advice taking. Time: 10.30 hrs. Place: 5419.0009

Wednesday 22 June
MARK Seminar: Auke Hunneman. Title: tba. Time: 12.00 hrs. Place: 5419.0124

Monday 20 June
MARK Seminar: Shuba Srinivasan has been cancelled

Thursday 9 June
MARK Seminar: Malte Friese (University of Basel). Title: Executive resources: Tipping the scales between reason and temptation. Time: 12.00 hrs. Place: 5419.0107

Monday 16 May
MARK Seminar: Willem Verbeke (Erasmus School of Economics). Title: Leadership lab:
Exploring biomarkers in the field of marketing and organization behavior. Time: 11.30 hrs. Place: 5419.0107

Tuesday 12 April
MARK Seminar: Andrew Stephen (INSEAD) has been cancelled

Tuesday 5 April
MARK Seminar: Kay Lemon (Boston College). Title: tba. Time: 12.00 hrs. Place: 5412.0035

Tuesday 22 March
MARK Seminar: Joost Pennings (Maastricht University). Title: Linking channel contracting to shareholder value: A marketing-finance approach the role of financial facilitating services. Time: 10.30 hrs. Place: 5419.0009

Tuesday 15 March
MARK Seminar: Jorna Leenheer (Tilburg University). Title: The LISS panel. Time: 11.30 hrs. Place: 5419.0009

Tuesday 8 March
MARK Seminar: Holger Dietrich (GfK). Title: tba. Time: 10.30 hrs. Place: 5419.0009

Thursday 24 February
MARK Seminar: Alessio Delre (Bocconi University). Title: Competing in Hollywood: A game theoretical vs. an agent based model. Time: 12.00 hrs. Place: 5419.0009

Monday 14 February
MARK Seminar: Irit Nitzan (Tel Aviv University). Title: tba. Time: 12.00 hrs. Place: 5419.0009

2010

Thursday 2 December
MARK Seminar: Praveen Kopalle (Tuck at Dartmouth). Title: The joint sales impact of frequency reward and customer tier components of loyalty programs. Time: 09.00 hrs. Place: 5419.0105

Tuesday 23 November
MARK Seminar: Kenneth Wathne (BI Norwegian School of Management). Title: Governance mechanisms, ownership contexts, and performance outcomes in marketing value chains. Time: 10.30 hrs. Place: 5414.0101

Wednesday 1 September
MARK Seminar:Marco Janssen. Title: tba. Time: 14.00 hrs. Place: 5411.0743

Thursday 3 June
MARK Seminar: Philip Hans Franses (EUR). Title: Forecasting sales. Time: 12.30 hrs. Place: 5419.0103

Tuesday 18 May
MARK Seminar: Kathleen Vohs (University of Minnesota). Title: tba. Time: 10.30 hrs. Place: 5419.0007

Tuesday 27 April
MARK Seminar: Willemijn van Dolen (UvA). Cancelled

Thursday 15 April
SOM Seminar: Jan Wieseke (Ruhr University Bochum). Title: Salespeople’s prejudice against their corporate headquarters: How harmful is it and how can it be avoided? Time: 15.00 hrs. Place: 5419.0111

Wednesday 7 April
MARK Seminar: Thomas Otter (Goethe University Frankfurt). Title: Developing and testing models of strategic behavior. Time: 15.30 hrs. Place: 5419.0009

Wednesday 3 February
MARK Seminar: Tor Andreassen (BI Oslo). Title: Co-production: A fair-weather syndrome? Time: 10.30 hrs. Place: 5419.0007

Thursday 4 February
MARK Seminar: Berend Wierenga (Rotterdam School of Management). Title: The past, the present, and the future of marketing decision models. Time: 10.30 hrs. Place: 5419.0107

Tuesday 5 January
MARK Seminar: Niels Schillewaert (Vlerick Leuven Gent Management School/InSites Consulting). Title: tba. Time: 10.30 hrs. Place: 5419.0102

2009

Thursday 3 December
MARK Seminar: Andreas Herrmann (University of St. Gallen). Title: tba. Time: 10.30 hrs. Place: 5419.0102

Tuesday 24 November
MARK Seminar: Andrew Ching (Rotman School of Management, University of Toronto). Title: tba. Time: 10.30 hrs. Place: 5419.0114

Tuesday 17 November
SOM Seminar: Vijay Hariharan (University of Buffalo). Title: Spillover effects & extension success due to different types of brand development strategies. Time: 16.00 hrs. Place: 5419.0007

Thursday 12 November
SOM Seminar: Eva Ascara (London Business School). Title: Modeling churn and usage behavior in contractual settings. Time: 16.00 hrs. Place: 5412.0028

Tuesday 10 November
MARK Seminar: Simona Botti (London Business School). Title: tba. Time: 10.30 hrs. Place: 5419.0114

Tuesday 27 October
MARK Seminar: Linda Steg. Title: Encouraging pro-environmental behaviour. Time: 10.30 hrs. Place: 5419.0114

Tuesday 13 October
SOM Seminar: Bas Donkers (EUR). Title: Dynamic and competitive effects of direct mailings: A charitable giving application. Time: 15.30 hrs. Place: 5412.0028

Monday 24 August
SOM Seminar: Bob Fennis (Utrecht University). Title: Self regulation in consumer influence settings: Controlled and automatic processes. Time: 11.30 hrs. Place: 5412.0031


Tuesday 7 July
MARK Seminar: Bas Donkers (Erasmus University Rotterdam). Title: Zooming in: Local behavioral influences on consumer decisions in product search. Time: 15.00 hrs. Place: 5412.0035

Tuesday 9 June
MARK Seminar: Mary Jo Bitner (Arizona State University). Title: Self-service technologies: Innovation and execution. Time: 12.00 hrs. Place: 5419.0003

Monday 30 March
MARK Seminar: Kelly Geyskens (KU Leuven). Title: Tempt me just a little bit more: The effect of prior food temptation actionability on goal activation and consumption. Time: 10.30 hrs. Place: 5412.0035

Last modified:26 September 2023 11.28 a.m.