Motivating Society-wide Pro-environmental Change
The world is facing environmental crises, but pro-environmental action is seriously lagging behind. Contrary to popular beliefs, Thijs Bouman and Linda Steg argue that this is not caused by people undervaluing the environment, but rather by people structurally underestimating how much others care. Only through showing that many do value the environment it will be possible to inspire society-wide pro-environmental action.
Bouman and Steg published an article on this subject on the online magazine One Earth. Both authors are colleagues at the Expertise group Environmental Psychology at the Department of Psychology of the University of Groningen. One Earth publishes research across the full spectrum of global environmental change and sustainability science.
More information
| Last modified: | 12 March 2020 9.43 p.m. |
More news
-
30 June 2025
Science for Society | The right job for asylum seekers with a residence permit
Many asylum seekers with a residence permit (known in Dutch as status holders) are eager to work in an environment that recognizes and values their skills. Cultural differences and expectations play a major role for both the newcomer with a residence...
-
17 June 2025
The brain as tumble tower
For decades, Monicque Lorist, Professor of Cognitive Neuropsychology, has been trying to unravel how the human brain works. What influences our thinking? What happens when we are tired, or when we age? ‘There‘s still so much we don’t know. Questions...
-
16 June 2025
Science for Society | Wild & Willful
Quite a few children display energetic and headstrong behaviour that does not fit in with the demands our society places on them. Parents, teachers, and pedagogical staff are therefore looking for tools to deal with this behaviour without...