Model of spatial dependence of consumer attitudes
Many day-to-day phenomena are not spatially independent. Especially that is true for the marketing field, where the geographical component sometimes plays a crucial role. Unfortunately this component remains ignored in many cases. The thesis by Stakhovych aims at understanding how the spatial dependence of consumer attitudes can be modeled, what additional benefits the recovering of spatial dependence can bring and how these benefits can be utilized by researchers and practitioners.
Curriculum vitae
Stanislav Stakhovych (Ukraine, 1980) studied organisation management at the University of Soemy in Ukraine. He conducted his research at SOM research school of the Faculty of Economics and Business. Stakhovych is a teacher at the FEB. He will be awarded his PhD on 10 June (4.15pm) and his thesis supervisors are prof.dr. T.H.A. Bijmolt and prof.dr. M. Wedel. The thesis title is: Advances in spatial dependence modeling of consumer attitudes with bayesian factor models.
| Last modified: | 31 January 2018 11.54 a.m. |
More news
-
05 March 2025
Women in Science
The UG celebrates International Women’s Day with a special photo series: Women in Science.
-
25 February 2025
The influence of financial instruments on the lives of enslaved people
Some groups of enslaved people in the Dutch Caribbean colonies were particularly harmed by how sugar and coffee plantations were financed. This is evident from the preliminary results of the NWO project ‘Collateral damage: The financial economics of...
-
10 December 2024
Research by Statistics Netherlands (CBS) and the University of Groningen finds possible circumvention of sanctions against Russia by small, young businesses
Dutch goods exports to Russia fell sharply after the European Union scaled up sanctions in 2022. At the same time, Dutch exports of sanctioned goods increased to seven countries with an increased risk of sanction circumvention. A striking number of...