Skip to ContentSkip to Navigation
Over onsNieuws en agendaNieuwsberichten

FEB-student Yory Wollerich wins Hans de Chatinier Thesis Award

04 juni 2010
Yory Wollerich
Yory Wollerich

The thesis for which Yory Wollerich won the award is entitled: Return on Advertising: Market-Response Study About the Effect of Advertising Expenses per Media Channel on Sales. The research was conducted in commission of KPN and offers an econometric model which provides insight into the relationship between advertising expenses and products sold in the telecom industry.

The first conclusions dawn from the report indicate that the short and long term effects of advertising expenses are significantly different. The jury was very impressed by the theoretical foundations and the econometric analysis of Yory’s thesis. According to the jury, “the thesis is very applicable in practice and it is to be hoped that more advertisers will be conducting such an analysis”.

 

Yory gladly accepted the Hans de Chatinier Award in front of a crowd of 1500 people at the Beurs van Berlage. According to Yory, it was “quite a spectacle”. And he did not say too much: the theme of the night was ‘Media and Vogue, Mediacatwalk 2009’. Guests were asked to dress up as ‘fashionably as possible’. When it was announced he had won the award, Yory had to go up the stage and have a little chit-chat with Humberto Tan, who was the presenter of the awards and is well-known for presenting several Dutch television shows.

On stage, Yory explained his thesis a bit more. The thing he remembers the most was the shock on the faces of the representatives of magazines and newspapers when he talked about the long term effect of print advertising expenditures. Most likely, Yory got plenty of advertisers thinking that night. So in the end, the wish of jury for more research will probably be granted.

Laatst gewijzigd:31 januari 2018 11:54

Meer nieuws

  • 14 juni 2018

    Bringing Physical Internet to life

    Van maandag 18 tot vrijdag 22 juni vindt het vijfde internationale Physical Internet congres (#IPIC2018) plaats in Groningen. De Rijksuniversiteit Groningen organiseert dit congres samen met de logistieke sector. Meer dan 250 wetenschappers en vertegenwoordigers...

  • 11 juni 2018

    Een nieuw tijdperk voor organisationele relaties | Oratie David Langley | Dinsdag 19 juni

    Nieuwe, veelbelovende internet-afhankelijke technologieën zoals digital fabrication, internet of things, blockchain en distributed artificial Intelligence worden steeds populairder. Prof. David Langley geeft in zijn oratie een toelichting op zijn ideeën...

  • 08 juni 2018

    Lara Lobschat wint MOA Insights Scientist Award

    Lara Lobschat heeft de MOA Insights Scientist Award gewonnen. De universitair docent Marketing kreeg de prijs voor haar proefschrift over online communicatie. Vanwege de praktische relevantie kreeg ze voor haar onderzoek eerder een ‘early career grant’...