Previous winners
- 2002: Michelle Noordhuis, Brand Cues as Indicators for Zapping behaviour.
- 2006: Sara Kremer, De bepaling van de effecten van promoties op meerdere productcategorieën.
- 2007: Eline de Vries, Segmentation with value(s).
- 2008: Desmond Dekker, Match the Music: Een Latent Class analyse van de muzikale preferenties van Music Stream gebruikers.
- 2009 Theo IJdema, Service Recovery for Controllable Failures.
- 2010 Riko Ooijevaar, Social-networks – The search for Social Capital.
- 2011 Yory Wollerich, The Effect of Customer Satisfaction on Stock Returns.
- 2012 Annika Jubbega, Twitter as Driver of Stock.
- 2013 Marijn Jansen, The carry-over effect of social influence.
- 2014 Mariska Verstappen “How reviews are reviewed: The impact of readability and social factors on the usefulness of online consumer reviews”.
- 2015 Roelof Hars “Establishing the hierarchy of effects and its value in sales prediction: The case of an insurance company”.
- 2016 Stijn Broekema, The Value of New Products.
- 2017 Larissa Komen, Searching for the effect of advertising: Decomposing the effect of advertising in a competitive online search environment.
- 2018 Nick Roode, "The impact of Door-to-Door Store Flyer Content Decisions on Customer Behavior: A Quanttative Research".
- 2019 Floris Kalk, "The effectiveness of impliciet feedback for an online news recommender system".
| Last modified: | 10 October 2019 3.06 p.m. |