Education

Extensive knowledge of marketing theory and marketing analytics is critical for a successful approach to many marketing problems. In addition, broader skills and competencies are of key importance. Therefore, our education combines all these aspects.

Bachelor's degree programs

The department of Marketing contributes to many FEB Bachelor's degree programmes.
In the BSc courses we lecture courses on:

• Strategic marketing
• Market research
• Consumer behaviour
• Marketing analytics
• Digital Marketing

Master's degree programmes

The Department of Marketing offers the following Marketing programmes:

• MSc Marketing - track Marketing Management (MM)
• MSc Marketing - track Marketing Marketing Analytics and Data Science (MADS)

In addition, the Department of Marketing is strongly involved in FEBRI's Research Master and the executive programmes offered by University of Groningen Business School.