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Brochure

examples of brochures
examples of brochures

The guidelines for printed media include a description of the use of the house style in printed information booklets and brochures. There are two models (see instructions). All information media should include a logo bar and should comply with the rules for typography and images (see the relevant links at the bottom of the page). Additionally, a number of specific issues are also discussed, such as sizing, slash, template, cover and the typography of the text pages.

Sizing

The sizes are based on the A sizes. These are used in portrait format. The size of the logo is determined by the size of the medium on which the logo will be printed. The minimum logo height is 8 mm. The minimum logo size of 8 mm is used on A5 brochure covers . For sizes larger than A5, the logo and style element are enlarged proportionally, at a ratio of 1:1.41. See instructions.

Slash

The slash can be used in combination with typography and/or images. It is used in red, white or blue (University of Groningen red and blue), or as a shadow over images (in the colours mentioned). The slash may also be used, sparingly, in the brochure itself. It can be used as a free-standing element or it may run off the margin. It only ever runs off the page on one side. See instructions.

Template

There is an invisible template that standardizes the layout of covers, posters and text pages. The University of Groningen uses one template for all sizes and applications (it adjusts itself proportionally according to the paper size). See instructions.

Cover

There are two models for brochure covers (A and B). They are based on one template. They differ in the use of the slash (style element) and the use and placement of the logo. Model A has a free-standing logo above the style element layer, with no overlap between the logo and the style element , whereas in model B the logo is placed on top of the style element. See instructions.

Text pages typography

The house style has its own typeface,called Parry (serif version) or Parry Grotesque (sans-serif version). The two versions can be used according to the desired style. Text colour can be used to distinguish between various sections (Red for headers, sub headers and introduction and cyan for box text, for example). See instructions.

Useful links

Images

Colours

Logo

Typography

'www.rug.nl' emblem bar

Combined emblem bar

Last modified:26 June 2015 2.29 p.m.
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