PhD position in the field of Sustainable Fashion and Consumer Behavior (V25.0384)

Since its foundation in 1614, the University of Groningen has enjoyed an international reputation as a dynamic and innovative center of higher education offering high-quality teaching and research. Belonging to the best research universities of Europe and joining forces with prestigious partner universities and networks, the University of Groningen is truly an international place of knowledge.

Faculty of Economics and Business
The Faculty of Economics and Business offers an inspiring study and working environment for students and employees. International accreditation enables the Faculty to assess performance against the highest international standards. It also creates an exciting environment of continuous improvement. FEB's programmes, academic staff and research do well on various excellence ranking lists.

FEBRI, the graduate school and research institute of the Faculty of Economics and Business has one position in the field of Sustainable Fashion and Consumer Behavior available.

Project description
In the Northern Netherlands, approximately 31 million kilos of clothing are discarded annually, of which less than 50% ends up in textile containers for reuse or recycling. More than half of all discarded textiles is incinerated, which contributes to the 10% of global greenhouse gas emissions from this sector. The consortium S3ORTED received funding from SNN/JTF to contribute to finding a solution for these problems. The mission of this consortium is to realize a new revenue model in the textile value chain, by scaling up and strengthening the (business/government/NGO) activities around sorting and recycling of consumer textiles and corporate clothing within the North of the Netherlands. The consortium consists of companies (e.g., Sympany, DEMCON), academic institutes (e.g., RUG, Hanze), governmental organisations (e.g. municipality of Groningen and Emmen), etc.

This PhD project is one of two positions available within FEBRI that are part of S3ORTED and focus on the business side of this mission. Within the S3ORTED project, other work-packages will focus on the technical development of an automated sorting process of discarded textiles as well as chemical recycling. But we also need to understand how we can create a circular textile ecosystem for business to innovate in (Project 1 - https://www.rug.nl/about-ug/work-with-us/job-opportunities/?details=00347-02S000BEBP), and how we can make consumers recycle better, buy more second-hand and recycled textiles and thus to waste less (Project 2).

This vacancy call concerns Project 2:

Given the high rate of discarded clothing that ends up at landfills or in incinerators, we need consumers to change their behavior regarding discarding clothing they no longer wear. The first aim of this project is to contribute to existing research on consumer’s willingness to offer their old clothing up for recycling, and to test new interventions (lab and field) to increase this willingness. The second aim is to get consumers to buy more often second-hand clothing: how to get consumers interested in buying clothing that has been handed in via textile bins (e.g. GoudGoed in Groningen). Finally, the exponential growth in how many fashion items consumers buy also increased the total volume of clothing that will end up at recycle organisations. To preserve scarce natural resources, we would need consumers to also simply buy less in general. The third aim is to study how consumers can be influenced to buy less. Part of the project entails field experiments in which you will work together with Dutch municipalities. As such, it is necessary to be able to communicate fluently in Dutch.

The PhD position will be embedded within the research programme Marketing at the Faculty of Economics and Business (FEB). The project will be supervised by Marijke Leliveld and Kim Poldner.

The ideal candidate is highly motivated and wishes to make a scientific contribution to understanding consumer behavior in sustainable fashion.

Furthermore, the ideal candidate…

• Has a strong background (MSc, Research Master) in disciplines such as marketing (consumer behavior), environmental/social/organizational psychology, or related fields.
• Is fluent in English and Dutch.
• Has demonstrable experience designing experiments, and analyzing experimental data.
• Has demonstrable affinity with the topic of sustainable consumer behavior.
• Has excellent communicative and project management skills to handle the multiple stakeholders involved in the project (e.g., municipalities, business partners, etc.).

We offer you in accordance with the Collective Labour Agreement for Dutch Universities:

• A gross monthly salary from a minimum of € 2,901, which increases yearly to a maximum of € 3,707 for a full-time appointment.
• Based on the gross salary an additional 8% holiday allowance each year in May, and an additional 8.3 % end of year bonus in December.
• PhD candidates contribute 20% of their time to teaching in years 2-4.
• A temporary full-time appointment for a period of four years, under the condition of a positive assessment at the end of the first year.

Starting date: Preferably per 1 October 2025

The application package consists of the following separate documents:

• A motivation letter (1 A4 max) and a short document (2 A4 max, shorter is acceptable) outlining your initial research ideas for the PhD project.
• Your CV.
• A scan of your diploma including transcripts.
• Proof of English and Dutch proficiency.
• Other relevant documents.

You may apply for this position until 17 July 11:59 PM / before 18 July 2025 Dutch local time (CEST) by means of the application form (click on "Apply" below on the advertisement on the university website).

The interviews will take place in the week of 12 August 2025.

The University of Groningen strives to be a university in which students and staff are respected and feel at home, regardless of differences in background, experiences, perspectives, and identities. We believe that working on our core values of inclusion and equality are a joint responsibility and we are constructively working on creating a socially safe environment. Diversity among students and staff members enriches academic debate and contributes to the quality of our teaching and research. We therefore invite applicants from underrepresented groups in particular to apply. For more information, see also our diversity policy webpage: https://www.rug.nl/about-ug/policy-and-strategy/diversity-and-inclusion/

Our selection procedure follows the guidelines of the Recruitment code (NVP): https://www.nvp-hrnetwerk.nl/nl/sollicitatiecode and European Commission's European Code of Conduct for recruitment of researchers: https://euraxess.ec.europa.eu/jobs/charter/code

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