Goody-goodies and soy butter
Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 12 March 2020 10.15 p.m. |
More news
-
29 April 2025
Elitism as threatening as populism
In the case of racism or sexism, people are judged by their skin colour or gender and considered different and inferior based on that. But there is also a phenomenon called educationism: highly educated people looking down on those who are less...
-
15 April 2025
Impact gaswinningsproblemen op Groningers: negatieve ontwikkeling zet niet door, maar meerdere keren schade blijft een punt van zorg
Impact gaswinningsproblemen op Groningers: negatieve ontwikkeling zet niet door, maar meerdere keren schade blijft een punt van zorg
-
01 April 2025
Executive Master of M&A and Valuation accredited as joint degree with Vrije Universiteit Amsterdam
Starting 1 September, participants enrolled in the programme will receive a master's degree from both the University of Groningen and Vrije Universiteit Amsterdam upon successful completion.