Improving ‘shopping experience’ can save traditional shopping chains in the struggle with webshops
The market share of online shopping is growing rapidly, which has recently caused big problems for traditional shopping chains. But real shops definitely still have a future according to Laurens Sloot, Professor by special appointment of Retail Marketing at the University of Groningen. ‘The rapidly growing opportunities to order online mean we shop differently, and retailers have to adapt to that. They can do that, for example, by offering better service, personal advice, tailored clothing or freshly prepared meals at a sushi bar in a supermarket. The experience is becoming increasingly important. Physical shops really have to add something to what they offer.’
More information
- Contact: Laurens Sloot
- Nieuwsuur: ‘Online market share of supermarkets may grow 20 to 30 percent per year’
- Prof. Sloot’s inaugural speech: Online stores booming, what should traditional retailers do?
- Laurens Sloot professor by special appointment in Retail Marketing
Last modified: | 10 September 2024 3.30 p.m. |
More news
-
21 October 2024
Liekuut | Full power grid? We need to use this scarce resource more efficiently
A lot has been said about the grid becoming congested, and efforts are being made to expand it. However, expanding the grid is not the most efficient solution, especially in the short term, says Machiel Mulder, Professor of Energy Economics at the...
-
01 October 2024
Inaugural lecture Milena Nikolova: The Economics of Happiness
On Friday the 11th of October 2024, Professor Milena Nikolova will deliver her inaugural lecture for the Aletta Jacobs Chair in the Economics of Well-being. In her inaugural lecture, Nikolova explores the Economics of Happiness, tracing its...
-
23 September 2024
Erik Buskens appointed as interim Scientific Director at the Aletta Jacobs School of Public Health
At the recommendation of the Board of the University of Groningen, Erik Buskens has been appointed as the new Scientific Director of the Aletta Jacobs School of Public Health (AJSPH) with immediate effect.