UCG invites Van Hulley

Van Hulley is the perfect example of a sustainable, social enterprise that University College Groningen loves!

Founder Jolijn Creutzberg started with a worn-out shirt of Jolijn's husband, a dear souvenir from a trip to the US. Throwing it away was not an option, so there it was, useslessly hanging in the closet. Untill Jolijn decided to upcycle it into a pair of boxershorts.

That one was a big success. And so Jolijn moved on. After all, who doesn't have a shirt with a small stain, a worn collar or a tear, hanging in the closet? Too dear to throw away, and most of the fabric is still perfectly fine and could still serve as boxershorts for years on.

Jolijn further developed this idea. She did not want another underwear factory. She wanted to build something authentic, original and with a good cause. Thus Van Hulley as a social enterprise was born.

The boxer shorts are made by women who want to work but who do not have the necessary qualifications for their ambition on the labor market. At Van Hulley they get working experience. A day and a half every week they go to school in order to get their diploma at the end of the year. From there they can start realizing their dreams. Helped by Van Hulley.

From the moment she started Van Hulley Jolijn has been in a flow. It feels like everything falls into place. "Van Hulley fits exactly in this time frame. There is more focus on sustainability and responsible production. Selling a product that has a unique design and at the same time has a great impact on society, brings out the very best in me."

We are excited to be welcoming Jolijn at University College Groningen. On April 21st, she will talk about her sustainable, social enterprise.

You can sign up for the event via https://docs.google.com/forms/d/155hRqG9iM5prN0e73MLlwWaeRhSgrtBAA3strHIbkLc/viewform?usp=send_form. If you want more information about the programme, please keep an eye on our Facebookpage.