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About us Practical matters How to find us X. (Xia) Liu, BSc

X. (Xia) Liu, BSc

PhD student
Research interests Publications

Research interests

My interests are digital marketing related topics like personalization and privacy. 

Publications

A meta-analysis of the effects of sponsorship disclosure in influencer marketing

Liu, X. & Zhao, H., 19-Nov-2024, (E-pub ahead of print) In: Marketing Letters.

Research output: Contribution to journal › Article › Academic › peer-review

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