Skip to ContentSkip to Navigation
Rijksuniversiteit Groningenfounded in 1614  -  top 100 university
Over ons Praktische zaken Waar vindt u ons X. (Xia) Liu, BSc

Research interests

My interests are digital marketing related topics like personalization and privacy. 

Publicaties

Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study

A meta-analysis of the effects of sponsorship disclosure in influencer marketing

The power of personalization: examining the impact of personalization in marketing and health management