dr. W.G. (Wim) Biemans

Associate Professor

Faculty of Economics and Business

Telephone:

+31 50 36 33834

+31 50 36 36543 (Secretary)

E-mail:

w.g.biemans rug.nl

ORCID Research Portal

Publications

The sales-marketing interface: A systematic literature review and directions for future research

Biemans, W., Malshe, A. & Johnson, J. S., Apr-2022, In: Industrial Marketing Management. 102, p. 324-337 14 p.

Research output: Contribution to journal › Review article › peer-review

Mapping the Valley of Death ecosystem

Huizingh, E. & Biemans, W., Mar-2020, Proceedings of ISPIM Connects Bangkok: Partnering for an Innovative Community. Bitran, I., Conn, S., Gernreich, C., Heber, M., Huizingh, E., Kokshagina, O. & Torkkeli, M. (eds.). Bangkok

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Innovation practices of B2B manufacturers and service providers: Are they really different?

Biemans, W. & Griffin, A., Nov-2018, In: Industrial Marketing Management. 75, p. 112-124 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

What makes academic researchers interested in industry collaboration?

Huizingh, E., ter Haar, I. & Biemans, W., Mar-2018, Proceedings of the ISPIM Innovation Forum: The Innovation Game – Base Hits, Not Home Runs. Bitran, I., Conn, S., Huizingh, E., Kokshagina, O., Torkkeli, M. & Tynnhammar, M. (eds.). Boston: ISPIM

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Win-win? When will academic researchers collaborate with industry

Huizingh, E., ter Haar, I. & Biemans, W., Jun-2018, Proceedings of the XXIX ISPIM Innovation Conference: nnovation, The Name of the Game. Bitran, I., Conn, S., Huizingh, E., Kokshagina, O., Torkkeli, M. & M. T. (eds.). ISPIM

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

How R&D firms deal with the Valley of Death

Huizingh, K., VERHEES, J. & Biemans, W., Dec-2017, Proceedings of the ISPIM Innovation Summit: Building the Innovation Century. Bitran, I., Conn, S., Huizingh, E., Kokshagina, O., Torkkeli, M. & Tynnhammar, M. (eds.). Melbourne: ISPIM

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Trust in marketing's use of information from sales: the moderating role of power

Keszey, T. & Biemans, W., 2017, In: Journal of business & industrial marketing. 32, 2, p. 258-273 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

Measuring involvement of a network of users in NPD

Lynch, P., O'Toole, T. & Biemans, W., Mar-2016, In: The Journal of Product Innovation Management. 33, 2, p. 166-180 15 p.

Research output: Contribution to journal › Article › Academic › peer-review

Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward

Biemans, W. G., Griffin, A. & Moenaert, R. K., Jul-2016, In: The Journal of Product Innovation Management. 33, 4, p. 382-397 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

Sales-marketing encroachment effects on innovation

Keszney, T. & Biemans, W., Sept-2016, In: Journal of Business Research. 69, 9, p. 3698-3706 9 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (74) publications

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