dr. W.G. (Wim) Biemans

Universitair hoofddocent

Faculteit Economie en Bedrijfskunde

Telefoon:

050 36 33834

050 36 37147 (Secretariaat)

E-mail:

w.g.biemans rug.nl

ORCID Research Portal

Publicaties

Marketing agility in high power distance cultures

Friend, S. B., Biemans, W., Malshe, A., Ranjan, K. R. & Al-Khatib, J., mrt-2026, In: Journal of Business Research. 206, 13 blz., 115962.

Onderzoeksoutput › › peer review

Collaboration intensity in innovation: A reconceptualization and empirical validation

Biemans, W. G., O'Keeffe, H. & O'Toole, T., jul-2025, In: Industrial Marketing Management. 128, blz. 36-53 18 blz.

Onderzoeksoutput › › peer review

Marketing strategy implementation in healthcare organizations: Navigating the challenges of marketing dispersion

Malshe, A., Biemans, W. & Friend, S. B., nov-2025, In: Journal of Business Research. 200, 13 blz., 115593.

Onderzoeksoutput › › peer review

Unite and conquer – End-to-end value creation through intra-organizational purchasing-sales integration

Scherer, J. & Biemans, W. G., apr-2025, In: Industrial Marketing Management. 126, blz. 236-250 15 blz.

Onderzoeksoutput › › peer review

How marketing and sales use digital tools for innovation ideation

Biemans, W. & Malshe, A., nov-2024, In: Industrial Marketing Management. 123, blz. 304-316 13 blz.

Onderzoeksoutput › › peer review

Why so serious? The effects of humour on creativity and innovation

Biemans, W. G. & Huizingh, E. K. R. E., jun-2024, In: Creativity and Innovation Management. 33, 2, blz. 181-196 16 blz.

Onderzoeksoutput › › peer review

Just a joke? How Humor Affects Creativity in Innovation

Huizingh, E. & Biemans, W., dec-2023.

Onderzoeksoutput ›

The impact of digital tools on sales-marketing interactions and perceptions

Biemans, W., nov-2023, In: Industrial Marketing Management. 115, blz. 395-407 13 blz.

Onderzoeksoutput › › peer review

The sales-marketing interface: A systematic literature review and directions for future research

Biemans, W., Malshe, A. & Johnson, J. S., apr-2022, In: Industrial Marketing Management. 102, blz. 324-337 14 blz.

Onderzoeksoutput › peer review

Mapping the Valley of Death ecosystem

Huizingh, E. & Biemans, W., mrt-2020, Proceedings of ISPIM Connects Bangkok: Partnering for an Innovative Community. Bitran, I., Conn, S., Gernreich, C., Heber, M., Huizingh, E., Kokshagina, O. & Torkkeli , M. (reds.). Bangkok

Onderzoeksoutput › › peer review

Alle (87) publicaties

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Sustainable Development Goals

SDG 9 – Industrie, innovatie en infrastructuur

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dr. W.G. (Wim) Biemans

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