prof. dr. P.C. (Peter) Verhoef

Decaan, Hoogleraar

Faculteit Economie en Bedrijfskunde

Telefoon:

050 36 37320

050 36 33827 (Secretariaat)

E-mail:

p.c.verhoef rug.nl

ORCID Research Portal

Publicaties

The impact of the first light purchase on purchase behavior: a replication across categories and households

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P. C., dec.-2026, In: Marketing Letters. 37, 1, 12 blz., 11.

Onderzoeksoutput: Article › › peer review

Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services

Ge, R., de Haan, E., Verhoef, P. C. & Zhang, S., 24-dec.-2025, (E-pub ahead of print) In: Journal of Retailing.

Onderzoeksoutput: Article › › peer review

Should customers of all brands be multichannel?: Investigating the moderating role of brand tier

Lobschat, L., Lesscher, L., Verhoef, P. C. & Lemon, K. N., dec.-2025, In: Journal of Retailing. 101, 4, blz. 700-719 20 blz.

Onderzoeksoutput: Article › › peer review

The impact of nutrition claims on purchase behavior for food products

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., sep.-2025, In: International Journal of Research in Marketing. 42, 3, blz. 788-808 21 blz.

Onderzoeksoutput: Article › › peer review

A research agenda for digital transformation: Multidisciplinary perspectives

Dong, J. Q. I. & Verhoef, P., 10-sep.-2024, Cheltenham, UK: Edward Elgar Publishing. 370 blz.

Onderzoeksoutput › › peer review

Business Value of SME Digitalization: When Does It Pay off More?

Fabian, N., Dong, J., Broekhuizen, T. & Verhoef, P., 20-mei-2024, In: European Journal of Information Systems. 33, 3, blz. 383-402 20 blz.

Onderzoeksoutput: Article › › peer review

Data analysis for digital transformation: The example of willingness to share personal information

Schumacher, C., Eggers, F., Verhoef, P. & Maas, P., 10-sep.-2024, A research agenda for digital transformation: Multidisciplinary perspectives. Dong, J. Q. & Verhoef, P. C. (reds.). Cheltenham, UK: Edward Elgar Publishing, blz. 281-326

Onderzoeksoutput › › peer review

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Mark, T., Dhar, T., Verhoef, P. C. & Lemon, K. N., jun.-2024, In: Marketing Letters. 35, blz. 275-288 14 blz.

Onderzoeksoutput: Article › › peer review

Introduction to A Research Agenda for Digital Transformation

Dong, J. Q. & Verhoef, P. C., 10-sep.-2024, A Research Agenda for Digital Transformation : Multidisciplinary Perspectives. Dong, J. Q. & Verhoef, P. C. (reds.). Edward Elgar Publishing, blz. 1-8 8 blz.

Onderzoeksoutput › › peer review