Skip to Content Skip to Navigation

Over ons Praktische zaken Waar vindt u ons prof. dr. P.C. (Peter) Verhoef

prof. dr. P.C. (Peter) Verhoef

Decaan, Hoogleraar

Profielfoto van prof. dr. P.C. (Peter) Verhoef

Faculteit Economie en Bedrijfskunde

Telefoon:

050 36 33827 (Secretariaat)

E-mail:

p.c.verhoef rug.nl

ORCID Research Portal

Publicaties

A research agenda for digital transformation: Multidisciplinary perspectives

Dong, J. Q. I. & Verhoef, P., 10-sep.-2024, Cheltenham, UK: Edward Elgar Publishing. 370 blz.

Onderzoeksoutput › › peer review

Business Value of SME Digitalization: When Does It Pay off More?

Fabian, N., Dong, J., Broekhuizen, T. & Verhoef, P., 20-mei-2024, In: European Journal of Information Systems. 33, 3, blz. 383-402 20 blz.

Onderzoeksoutput: Article › › peer review

Data analysis for digital transformation: The example of willingness to share personal information

Schumacher, C., Eggers, F., Verhoef, P. & Maas, P., 10-sep.-2024, A research agenda for digital transformation: Multidisciplinary perspectives. Dong, J. Q. & Verhoef, P. C. (uitgave). Cheltenham, UK: Edward Elgar Publishing, blz. 281-326

Onderzoeksoutput: Chapter › › peer review

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Mark, T., Dhar, T., Verhoef, P. C. & Lemon, K. N., jun.-2024, In: Marketing Letters. 35, blz. 275-288 14 blz.

Onderzoeksoutput: Article › › peer review

Introduction to A Research Agenda for Digital Transformation

Dong, J. Q. & Verhoef, P. C., 10-sep.-2024, A Research Agenda for Digital Transformation : Multidisciplinary Perspectives. Dong, J. Q. & Verhoef, P. C. (uitgave). Edward Elgar Publishing, blz. 1-8 8 blz.

Onderzoeksoutput: Chapter › › peer review

The impact of nutrition claims on purchase behavior for food products

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 6-nov.-2024, (E-pub ahead of print) In: International Journal of Research in Marketing.

Onderzoeksoutput: Article › › peer review

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Ponte, G. R., Wieringa, J. E., Boot, T. & Verhoef, P. C., sep.-2024, In: International Journal of Research in Marketing. 41, 3, blz. 529-546 18 blz.

Onderzoeksoutput: Article › › peer review

Leveraging synergy to drive digital transformation: A systems-theoretic perspective

Nguyen, D. K., Broekhuizen, T., Dong, J. & Verhoef, P., nov.-2023, In: Information & Management. 60, 7, 14 blz., 103836.

Onderzoeksoutput: Article › › peer review

Multi/Omni and Cross-Channel Distribution

Liu, H. & Verhoef, P. C., 12-jan.-2023, Elgar Encyclopedia of Services. Gallouj, F., Gallouj, C., Monnoyer, M.-C., Rubalcaba, L. & Scheuer, M. (uitgave). Edward Elgar Publishing, blz. 226-230 5 blz.

Onderzoeksoutput: Chapter › › peer review

Reflections and Predictions on Effects of COVID-19 Pandemic on Retailing

Verhoef, P. C., Noordhoff, C. & Sloot, L. M., 1-mrt.-2023, In: Journal of Service Management. 34, 2, blz. 274-293 20 blz.

Onderzoeksoutput: Article › › peer review

Alle (222) publicaties

Pers/media

Is NPS Really BS? Another Study Suggests So

Verhoef, P.

26/06/2025

Pers / media: Expert Comment ›

Goed doen levert geld op, maar niet voor iedereen

Doorn, van, J. & Verhoef, P.

13/11/2017

Pers / media: Onderzoek ›

Alle (2) pers/media

Bekijk volledig onderzoeksprofiel

Volg de RUGfacebook linkedin rss instagram youtube