Skip to Content Skip to Navigation

About us Practical matters How to find us prof. dr. P.C. (Peter) Verhoef

prof. dr. P.C. (Peter) Verhoef

Dean, Professor

Faculty of Economics and Business

Telephone:

+31 50 36 37320

+31 50 36 33827 (Secretary)

E-mail:

p.c.verhoef rug.nl

ORCID Research Portal

Publications

A research agenda for digital transformation: Multidisciplinary perspectives

Dong, J. Q. I. & Verhoef, P., 10-Sept-2024, Cheltenham, UK: Edward Elgar Publishing. 370 p.

Research output: Book/Report › Book › Academic › peer-review

Business Value of SME Digitalization: When Does It Pay off More?

Fabian, N., Dong, J., Broekhuizen, T. & Verhoef, P., 20-May-2024, In: European Journal of Information Systems. 33, 3, p. 383-402 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Data analysis for digital transformation: The example of willingness to share personal information

Schumacher, C., Eggers, F., Verhoef, P. & Maas, P., 10-Sept-2024, A research agenda for digital transformation: Multidisciplinary perspectives. Dong, J. Q. & Verhoef, P. C. (eds.). Cheltenham, UK: Edward Elgar Publishing, p. 281-326

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Mark, T., Dhar, T., Verhoef, P. C. & Lemon, K. N., Jun-2024, In: Marketing Letters. 35, p. 275-288 14 p.

Research output: Contribution to journal › Article › Academic › peer-review

Introduction to A Research Agenda for Digital Transformation

Dong, J. Q. & Verhoef, P. C., 10-Sept-2024, A Research Agenda for Digital Transformation : Multidisciplinary Perspectives. Dong, J. Q. & Verhoef, P. C. (eds.). Edward Elgar Publishing, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

The impact of nutrition claims on purchase behavior for food products

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 6-Nov-2024, (E-pub ahead of print) In: International Journal of Research in Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Ponte, G. R., Wieringa, J. E., Boot, T. & Verhoef, P. C., Sept-2024, In: International Journal of Research in Marketing. 41, 3, p. 529-546 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

Leveraging synergy to drive digital transformation: A systems-theoretic perspective

Nguyen, D. K., Broekhuizen, T., Dong, J. & Verhoef, P., Nov-2023, In: Information & Management. 60, 7, 14 p., 103836.

Research output: Contribution to journal › Article › Academic › peer-review

Multi/Omni and Cross-Channel Distribution

Liu, H. & Verhoef, P. C., 12-Jan-2023, Elgar Encyclopedia of Services. Gallouj, F., Gallouj, C., Monnoyer, M.-C., Rubalcaba, L. & Scheuer, M. (eds.). Edward Elgar Publishing, p. 226-230 5 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Reflections and Predictions on Effects of COVID-19 Pandemic on Retailing

Verhoef, P. C., Noordhoff, C. & Sloot, L. M., 1-Mar-2023, In: Journal of Service Management. 34, 2, p. 274-293 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (222) publications

Press/media

Is NPS Really BS? Another Study Suggests So

Verhoef, P.

26/06/2025

Press/Media: Expert Comment › Popular

Goed doen levert geld op, maar niet voor iedereen

Doorn, van, J. & Verhoef, P.

13/11/2017

Press/Media: Research › Popular

All (2) press/media

View full research profile

Follow the UGfacebook linkedin rss instagram youtube