prof. dr. P.C. (Peter) Verhoef
Dean, Professor
Telephone:
+31 50 36 33827 (Secretary)
E-mail:
p.c.verhoef rug.nl
Research
Research units:
Postal address:
United Kingdom
Publications
Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR
Doorn, van, J., Verhoef, P. & Risselada, H., May-2020, In : Sustainability. 12, 9, 8 p., 3711.Research output: Contribution to journal › Article › Academic › peer-review
Vertrouwen in banken afgelopen jaren licht gestegen
Verhoef, P. & Baake, M., 3-Sep-2019, In : Economische Statistische Berichten. 104, 4778, p. 482-483 2 p.Research output: Contribution to journal › Article › Academic › peer-review
Digital Transformation: A Multidisciplinary Reflection and Research Agenda
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N. & Haenlein, M., 2-Nov-2019, In : Journal of Business Research. 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Marketing perspectives on digital business models: A framework and overview of the special issue
Verhoef, P. C. & Bijmolt, T. H. A., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 341-349 9 p.Research output: Contribution to journal › Article › Academic › peer-review
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Press / Media
Goed doen levert geld op, maar niet voor iedereen
Jenny Doorn, van & Pieter Verhoef
13/11/2017
1 item of Media coverage
Press/Media: Research › Popular
ID: 258739