prof. dr. P.C. (Peter) Verhoef

Dean, Professor

prof. dr. P.C. (Peter) Verhoef
Telephone:
E-mail:
p.c.verhoef rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Sustainability claims and perceived product quality: The moderating role of brand CSR

    Doorn, van, J., Verhoef, P. & Risselada, H., May-2020, In : Sustainability. 12, 9, 8 p., 3711.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Vertrouwen in banken afgelopen jaren licht gestegen

    Verhoef, P. & Baake, M., 3-Sep-2019, In : Economische Statistische Berichten. 104, 4778, p. 482-483 2 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Digital Transformation: A Multidisciplinary Reflection and Research Agenda

    Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N. & Haenlein, M., 2020, (Accepted/In press) In : Journal of Business Research. 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Marketing perspectives on digital business models: A framework and overview of the special issue

    Verhoef, P. C. & Bijmolt, T. H. A., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 341-349 9 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Moving Forward: The Role of Marketing in Fostering Public Transport Usage

    Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

View all (181) »

Press / Media
  1. Goed doen levert geld op, maar niet voor iedereen

    Jenny Doorn, van & Pieter Verhoef

    13/11/2017

    1 item of Media coverage

    Press/Media: ResearchPopular

View all (1) »

ID: 258739