prof. dr. P.C. (Peter) Verhoef
Dean, Professor

Telephone:
+31 50 36 33827 (Secretary)
E-mail:
p.c.verhoef rug.nl
Research
Research units:
Postal address:
United Kingdom
Publications
The Value of Being Different: Industry Digital Fashion, Firm Digital Skills and Financial Performance
Fabian, N., Dong, J., Bhattacharya, A. & Verhoef, P., Dec-2020, ICIS 2020 Proceedings. Association for Information Systems (AIS), p. 1-9Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Customer experience creation in today's digital world
Verhoef, P., 2021, The Routledge companion to strategic marketing. Schlegelmilch, B. B. & Winer, R. S. (eds.). Routledge, p. 107-122 (Routledge Companions in Business, Management and Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, H., Lobschat, L., Verhoef, P. & Hong, Z., 2021, (Accepted/In press) In : Journal of Retailing.Research output: Contribution to journal › Article › Academic › peer-review
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, A., Verhoef, P. C. & Sloot, L., 10-Dec-2020, In : Journal of Retailing and Consumer Services. 59, 102405.Research output: Contribution to journal › Article › Academic › peer-review
Antecedents of Webrooming in Omnichannel Retailing
Kleinlercher, K., Linzmajer, M., Verhoef, P. C. & Rudolph, T., 30-Nov-2020, In : Frontiers in Psychology. 11, 15 p., 606798.Research output: Contribution to journal › Article › Academic › peer-review
Press / Media
Goed doen levert geld op, maar niet voor iedereen
Jenny Doorn, van & Pieter Verhoef
13/11/2017
1 item of Media coverage
Press/Media: Research › Popular
ID: 258739