prof. dr. P.C. (Peter) Verhoef

Dean, Professor, Director University of Groningen Business School

prof. dr. P.C. (Peter) Verhoef
Telephone:
E-mail:
p.c.verhoef rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Vertrouwen in banken afgelopen jaren licht gestegen

    Verhoef, P. & Baake, M., 3-Sep-2019, In : Economische Statistische Berichten. 104, 4778, p. 482-483 2 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Digital Transformation: A Multidisciplinary Reflection and Research Agenda

    Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N. & Haenlein, M., 2-Nov-2019, In : Journal of Business Research.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Marketing perspectives on digital business models: A framework and overview of the special issue

    Verhoef, P. C. & Bijmolt, T. H. A., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 341-349 9 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Moving Forward: The Role of Marketing in Fostering Public Transport Usage

    Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Digital Readiness: Construct Development and Empirical Validation

    Nguyen, D. K., Broekhuizen, T., Dong, J. Q. & Verhoef, P. C., 2019, (Accepted/In press) International Conference on Information Systems Proceedings. Association for Information Systems (AIS)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

View all (180) »

Press / Media
  1. Goed doen levert geld op, maar niet voor iedereen

    Jenny Doorn, van & Pieter Verhoef

    13/11/2017

    1 item of Media coverage

    Press/Media: ResearchPopular

View all (1) »

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