prof. dr. P.C. (Peter) Verhoef

Dean, Professor, Director University of Groningen Business School

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Moving Forward: The Role of Marketing in Fostering Public Transport Usage

    Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Digital Readiness: Construct Development and Empirical Validation

    Nguyen, D. K., Broekhuizen, T. L. J., Dong, J. Q. & Verhoef, P. C., 2019, (Accepted/In press) International Conference on Information Systems Proceedings. Association for Information Systems (AIS)

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  3. Loyalty formation for different customer journey segments

    Herhausen, D., Kleinkercher, K., Verhoef, P. C., Emrich, O. & Rudolph, T., 8-Jun-2019, In : Journal of Retailing.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Waarde creëren met big data analytics: Voor slimmere marketing beslissingen

    Verhoef, P., Kooge, E. & Walk, N., 2018, Groningen/Utrecht: Wolters-Noordhoff. 352 p.

    Research output: Book/ReportBookAcademicpeer-review

  5. Introduction to Special Issue: Consumer Response to the Evolving Retailing Landscape

    Verhoef, P., Inman, J. & Kahn, B. E., 18-Jul-2018, In : Journal of the Association of Consumer Research. 3, 3, p. 255-259 5 p., 1.

    Research output: Contribution to journalArticleAcademicpeer-review

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Press / Media
  1. Goed doen levert geld op, maar niet voor iedereen

    Jenny Doorn, van & Pieter Verhoef

    13/11/2017

    1 item of media coverage

    Press/Media: ResearchPopular

View all (1) »

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