prof. dr. P.C. (Peter) Verhoef
Dean, Professor, Director University of Groningen Business School
Telephone:
+31 50 36 33827 (Secretary)
E-mail:
Research
Research units:
Postal address:
United Kingdom
Publications
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Digital Readiness: Construct Development and Empirical Validation
Nguyen, D. K., Broekhuizen, T. L. J., Dong, J. Q. & Verhoef, P. C., 2019, (Accepted/In press) International Conference on Information Systems Proceedings. Association for Information Systems (AIS)Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Loyalty formation for different customer journey segments
Herhausen, D., Kleinkercher, K., Verhoef, P. C., Emrich, O. & Rudolph, T., 8-Jun-2019, In : Journal of Retailing.Research output: Contribution to journal › Article › Academic › peer-review
Waarde creëren met big data analytics: Voor slimmere marketing beslissingen
Verhoef, P., Kooge, E. & Walk, N., 2018, Groningen/Utrecht: Wolters-Noordhoff. 352 p.Research output: Book/Report › Book › Academic › peer-review
Introduction to Special Issue: Consumer Response to the Evolving Retailing Landscape
Verhoef, P., Inman, J. & Kahn, B. E., 18-Jul-2018, In : Journal of the Association of Consumer Research. 3, 3, p. 255-259 5 p., 1.Research output: Contribution to journal › Article › Academic › peer-review
Press / Media
Goed doen levert geld op, maar niet voor iedereen
Jenny Doorn, van & Pieter Verhoef
13/11/2017
1 item of media coverage
Press/Media: Research › Popular
ID: 258739