prof. dr. P.C. (Peter) Verhoef

Dean, Professor

prof. dr. P.C. (Peter) Verhoef
Telephone:
E-mail:
p.c.verhoef rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. The Value of Being Different: Industry Digital Fashion, Firm Digital Skills and Financial Performance

    Fabian, N., Dong, J., Bhattacharya, A. & Verhoef, P., Dec-2020, ICIS 2020 Proceedings. Association for Information Systems (AIS), p. 1-9

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  2. Customer experience creation in today's digital world

    Verhoef, P., 2021, The Routledge companion to strategic marketing. Schlegelmilch, B. B. & Winer, R. S. (eds.). Routledge, p. 107-122 (Routledge Companions in Business, Management and Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  3. The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

    Liu, H., Lobschat, L., Verhoef, P. & Hong, Z., 2021, (Accepted/In press) In : Journal of Retailing.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. The impact of hard discounter presence on store satisfaction and store loyalty

    Hunneman, A., Verhoef, P. C. & Sloot, L., 10-Dec-2020, In : Journal of Retailing and Consumer Services. 59, 102405.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Antecedents of Webrooming in Omnichannel Retailing

    Kleinlercher, K., Linzmajer, M., Verhoef, P. C. & Rudolph, T., 30-Nov-2020, In : Frontiers in Psychology. 11, 15 p., 606798.

    Research output: Contribution to journalArticleAcademicpeer-review

View all (190) »

Press / Media
  1. Goed doen levert geld op, maar niet voor iedereen

    Jenny Doorn, van & Pieter Verhoef

    13/11/2017

    1 item of Media coverage

    Press/Media: ResearchPopular

View all (1) »

ID: 258739