1. The Value of Being Different: Industry Digital Fashion, Firm Digital Skills and Financial Performance

   Fabian, N., Dong, J., Bhattacharya, A. & Verhoef, P., Dec-2020, ICIS 2020 Proceedings. Association for Information Systems (AIS), p. 1-9

   Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

2. Customer experience creation in today's digital world

   Verhoef, P., 2021, The Routledge companion to strategic marketing. Schlegelmilch, B. B. & Winer, R. S. (eds.). Routledge, p. 107-122 (Routledge Companions in Business, Management and Marketing).

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

3. The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

   Liu, H., Lobschat, L., Verhoef, P. & Hong, Z., 2021, (Accepted/In press) In : Journal of Retailing.

   Research output: Contribution to journal › Article › Academic › peer-review

4. The impact of hard discounter presence on store satisfaction and store loyalty

   Hunneman, A., Verhoef, P. C. & Sloot, L., 10-Dec-2020, In : Journal of Retailing and Consumer Services. 59, 102405.

   Research output: Contribution to journal › Article › Academic › peer-review

5. Antecedents of Webrooming in Omnichannel Retailing

   Kleinlercher, K., Linzmajer, M., Verhoef, P. C. & Rudolph, T., 30-Nov-2020, In : Frontiers in Psychology. 11, 15 p., 606798.

   Research output: Contribution to journal › Article › Academic › peer-review

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1. Goed doen levert geld op, maar niet voor iedereen

   Jenny Doorn, van & Pieter Verhoef

   13/11/2017

   1 item of Media coverage

   Press/Media: Research › Popular

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