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Practical matters How to find us prof. dr. P.C. (Peter) Verhoef

Publications

Consumers’ privacy calculus: The PRICAL index development and validation

Creating Value with Data Analytics in Marketing: Mastering Data Science

Reflections and Predictions on Effects of COVID-19 Pandemic on Retailing

Are You Ready for Digital Transformation? Digital Readiness Configurations and Business Value across Industries

Can you sense it?: Customer Experience at the Next Level

Customer experience creation in today's digital world

Customer Feedback Metrics for Marketing Accountability

Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Do Offline and Online Go Hand in Hand? Cross-Channel and Synergy Effects of Direct Mailing and Display Advertising

Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

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Press/media

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