Verhoef, P. , Ittersum, van, K. , Kannan, PK.
& Inman, J. , Mar-2022 ,
APA Handbook of consumer psychology. Kahle, L. R., Lowrey,
T. M. & Huber, J. (eds.). American Psychological
Association , p. 649-67224 p.
Research output:Chapter in
Book/Report/Conference proceeding ›Chapter› Academic› peer-review
Nguyen, D. K. , Broekhuizen, T. , Dong, J. Q.
& Verhoef, P. , 2021 , International Conference on
Information Systems Proceedings.Association for
Information Systems (AIS) , Vol.
7 .
Research output:Chapter in
Book/Report/Conference proceeding ›Conference contribution› Academic› peer-review
Verhoef, P. , 2021 , The Routledge companion to strategic
marketing. Schlegelmilch, B. B. & Winer, R. S. (eds.).
Routledge , p. 107-122
(Routledge Companions in Business, Management and Marketing).
Research output:Chapter in
Book/Report/Conference proceeding ›Chapter› Academic› peer-review
de Haan, E. , Verhoef, P. & Wiesel, T. ,
27-Sep-2021 , Marketing Accountability
for Marketing and Non-marketing Outcomes.Emerald
Insight , 49 p. (Review of
Marketing Research; vol. 18).
Research output:Chapter in
Book/Report/Conference proceeding ›Chapter› Academic› peer-review
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