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About usHow to find usprof. dr. P.C. (Peter) Verhoef

prof. dr. P.C. Verhoef

Dean, Professor, Director University of Groningen Business School
prof. dr. P.C. Verhoef
Telephone:
E-mail:
p.c.verhoef rug.nl

Peter C. Verhoef (1972) is dean of the Faculty of Economics and Business since June 2019. He is also Professor of Marketing and currently  the director of the University of Groningen Business School (UGBS) . He also is the founder and director of Groningen Digital Business Centre. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Marketing Science,  Journal of Retailing, Journal of Service Research and the  Journal of Interactive Marketing. He functions as an area editor for Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching contributing to multiple executive programs.. He is the founder of the Customer Insights Center, University of Groningen. He currently is also academic trustee of the Marketing Science Institute in Boston (www.msi.org) and is an EMAC fellow. He co-chaired the EMAC 2017 conference in Groningen.

He is has published a book on big data analytics in marketing in 2016 that has been translated in Dutch and Chinese: www.bigdatasmartmarketing.com

Full Curriculum Vitae

Last modified:12 October 2019 12.20 p.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands
Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Pavilion

Room:
5433-0130
Telephone: