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Over onsWaar vindt u onsprof. dr. P.C. (Peter) Verhoef

prof. dr. P.C. Verhoef

Interim Vice-Dean, Professor, Director University of Groningen Business School

Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He is the director of the University of Groningen Business School (UGBS) and interim vice-dean of the Faculty of Economics and Business. He also is the founder and director of Groningen Digital Business Centre. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Journal of Marketing Research, Marketing Science,  Journal of Retailing, Journal of Service Research and the  Journal of Interactive Marketing. He functions as an area editor for Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching contributing to multiple executive programs.. He is the founder of the Customer Insights Center, University of Groningen. He currently is also academic trustee of the Marketing Science Institute in Boston ( and has recently been appointed as EMAC fellow. He co-chaired the EMAC 2017 conference in Groningen.

He is has published a book on big data analytics in marketing in 2016:

Full Curriculum Vitae

Last modified:09 January 2019 12.37 p.m.


Nettelbosje 2
9747 AE Groningen

Duisenberg Gebouw