prof. dr. P.C. (Peter) Verhoef

Dean, Professor

Faculty of Economics and Business

Telephone:

+31 50 36 37320

E-mail:

p.c.verhoef rug.nl

Homepage ORCID Research Portal

Publications

Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services

Ge, R., de Haan, E., Verhoef, P. C. & Zhang, S., Jun-2026, In: Journal of Retailing. 102, 2, Part A, p. 315-332 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

The impact of the first light purchase on purchase behavior: a replication across categories and households

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P. C., Dec-2026, In: Marketing Letters. 37, 1, 12 p., 11.

Research output: Contribution to journal › Article › Academic › peer-review

Should customers of all brands be multichannel?: Investigating the moderating role of brand tier

Lobschat, L., Lesscher, L., Verhoef, P. C. & Lemon, K. N., Dec-2025, In: Journal of Retailing. 101, 4, p. 700-719 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

The impact of nutrition claims on purchase behavior for food products

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., Sept-2025, In: International Journal of Research in Marketing. 42, 3, p. 788-808 21 p.

Research output: Contribution to journal › Article › Academic › peer-review

A research agenda for digital transformation: Multidisciplinary perspectives

Dong, J. Q. I. & Verhoef, P., 10-Sept-2024, Cheltenham, UK: Edward Elgar Publishing. 370 p.

Research output: Book/Report › Book › Academic › peer-review

Business Value of SME Digitalization: When Does It Pay off More?

Fabian, N., Dong, J., Broekhuizen, T. & Verhoef, P., 20-May-2024, In: European Journal of Information Systems. 33, 3, p. 383-402 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Data analysis for digital transformation: The example of willingness to share personal information

Schumacher, C., Eggers, F., Verhoef, P. & Maas, P., 10-Sept-2024, A research agenda for digital transformation: Multidisciplinary perspectives. Dong, J. Q. & Verhoef, P. C. (eds.). Cheltenham, UK: Edward Elgar Publishing, p. 281-326

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Mark, T., Dhar, T., Verhoef, P. C. & Lemon, K. N., Jun-2024, In: Marketing Letters. 35, p. 275-288 14 p.

Research output: Contribution to journal › Article › Academic › peer-review

Introduction to A Research Agenda for Digital Transformation

Dong, J. Q. & Verhoef, P. C., 10-Sept-2024, A Research Agenda for Digital Transformation : Multidisciplinary Perspectives. Dong, J. Q. & Verhoef, P. C. (eds.). Edward Elgar Publishing, p. 1-8 8 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review