M. (Minxiong) Huang, MSc

Link to my CV

Minxiong Huang - Curriculum Vitae

Reseach

While extensive business cycle research predominantly contrasts between economic expansions and contractions, my dissertation is projected to shed light on dynamics within business cycle, a perspective commonly neglected by prior studies. In my dissertation, I seek to validate the presence of marketing dynamics within business cycle from both the brand and consumer perspectives: the first project focuses on dynamics and the interplay of traditional marketing-mix elements within the business cycle, the second emphasizes (un)healthy food consumption evolvement along the business cycle, and the last delves into household expenditures reallocation in response to economic conditions. The state-space modeling framework is utilized for deriving brand/household-specific time-varying parameters, combined with sophisticated endogeneity solutions.

Education

• Ph.D. candidate in Marketing, University of Groningen (09/2023 forward)
• Research Master in Economics and Business, University of Groningen, Sep 2021 - Aug 2023
• Master in Business Administration (Digital Marketing track), University of Amsterdam, Sep 2019 - Jul 2020
• Bachelor in Management (marketing track), Chongqing University, Sep 2015 - Jun 2019