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About us Practical matters How to find us prof. dr. M.C. (Marijke) Leliveld

prof. dr. M.C. (Marijke) Leliveld

Professor of Consumer Ethics, Aletta Jacobs chair
Profile picture of prof. dr. M.C. (Marijke) Leliveld
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m.c.leliveld rug.nl

Publications

Dynamics in charity donation decisions: Insights from a large longitudinal data set

Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study

The Behavioral Impact of Moral Appeals: An Integrated Framework and Meta-Analysis

The Impact of Moral Appeals on Behavioral Changes and Behavioral Intentions: A Meta-Analysis

A System Approach to Sustainable Fashion: What Do We Know and Where Do We Go?

The intrapersonal level: The moral self

Erratum: Publisher Correction: Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample (Nature human behaviour (2022) 6 6 (880-895))

Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample

The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent

The effects of enabling versus coercive performance measurement systems on procedural fairness and red tape

Press/media

Waarom zijn we extra vrijgevig tijdens de feestdagen?

Seven top tips for marketers and fundraisers to encourage non-profit donations

Bestelling versturen? De omverpakking doet meer dan je denkt

'Duurzame vrijmarktdeal draait niet om laagste prijs, maar om juiste keuze'

Tweedehands kleding is hip: 'Mensen trekken zich geen zak aan van schaamte'

We buy too many toys for our children. And around Sinterklaas and Christmas we go even further

Oprichter Patagonia geeft bedrijf weg, winsten naar milieuprojecten: 'Geen greenwashing'