prof. dr. M.C. (Marijke) Leliveld

Below are some of the projects I am currently working on:

- Donation dynamics: Understanding and stimulating long-term charitable giving: Together with Dr. Hans Risselada and Dr. Roelof Hars, and in collaboration with DataInside, we are working on a better understanding of charitable giving. Received a FEB acceleration grant to start up this collaboration. See https://www.rug.nl/feb/research/frn/blog/enhancing-data-driven-decision-making-for-dutch-charity-organizations?lang=en Per September 2025, a PhD student will start on this project.

- Sustainable fashion: How to lower the waste from discarded textiles? This research is part of a large consortium including Sympany, Demcon, several municipalities, UG, de Hanze and many more. The aim is to improve textile waste processes and to decrease overall fashion consumption.

- Sustainable fashion: Finding alternative material for textile industry. For this research Marijke and Marleen Kamperman received the Gratama jubileum gift (100.000 euro). See https://www.rug.nl/about-ug/latest-news/news/archief2025/nieuwsberichten/0520-kampermanleliveld

PhD student supervision

Konrad Turnbull. Title: Structural Discrimination in International Human Rights: Peoples’ Perceptions & Institutions’ Interpretations. Supervision together with Prof. dr. Panos Merkouris (Faculty of Law). Started September 2022.

Janneke Koster. Title: Fostering a sustainable fashion industry: A multi-actor perspective. First supervisor. Supervision together with Dr. Hans Risselada and Prof. dr. Maarten Gijsenberg. Started September 2022.

Xia Liu. Title: Personalization in advertising. Supervision with Prof. dr. Tammo Bijmolt and Zhao Hong (UCAS). Started October 2021.

Frederik Wermser. Title: Drivers of Shared Identification: An Investigation into Employees’ Multiple Identities in a Collaboration of German and Netherlands Army Unit. First promotor. Together with Susanne Täuber.

Peer Stiegert. Title: Origins and consequences of stakeholders ’psychological contracts: The role of organization type, stereotypes, and strategic communication. Supervision together with dr. Susanne Täuber and Prof. dr. Jana Oehmichen. Defense: May 8, 2023.

Jean Pierre Thomassen. Title: Public service guarantees: Exploring the design and implementation of service guarantees in public settings. Supervision together with Prof. dr. Ahaus and Prof. dr. Van der Walle. Defense: February 22, 2018.