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University of Groningenfounded in 1614  -  top 100 university
About us Practical matters How to find us prof. dr. ir. K. (Koert) van Ittersum

prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being
Profile picture of prof. dr. ir. K. (Koert) van Ittersum
Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl

Publications

All the cues we cannot see: How reward-driven distractors render consumers insensitive to assortment complexity

No waste like home: How the good provider identity drives excessive purchasing and household food waste

Resolving Sequential Self-Control Dilemmas: The Role of Pride and Guilt

With a little help from my retailer: Shopper acceptance of nutritional decision aids supporting healthy grocery shopping

Healthy shopping dynamics: The healthiness of sequential grocery choices

The impact of a lifestyle behaviour change program on healthcare costs: Quasi-experimental real-world evidence from an open-access mobile health app in the Netherlands

The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

Waste on Impulse? Food ordering, calorie intake and waste in out-of-home consumption

Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study

Are you being served? Managing waist and waste via serving size, unit size, and self-serving

Press/media

Zo’n Schijf van Vijf-supermarkt kun je op je buik schrijven

Praat mee: Is het de schuld van de supermarkt als je te dik bent?

Groningse investering van €150.000 om therapietrouw te verbeteren

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"

Zelfscanner verandert advertising voor A-merk in supermarkt

"Kortingscode voor A-merk op zelfscanner is effectiever dan schapkorting"

Reclame voor ‘ontsmettings-magnetron’ schetst schrikbeeld corona

Het gelddilemma: Online boodschappen doen of niet: wat is het goedkoopst?