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How to find us dr. K.J. (Karel Jan) Alsem

dr. K.J. (Karel Jan) Alsem

Lecturer
dr. K.J. (Karel Jan) Alsem
Telephone:
+31 50 36 33686 (Secretary)
E-mail:
k.j.alsem rug.nl
Publications Press/media

Publications

Het imago van Groningen in 2020

Alsem, K. J. , Boisen, M. , Koster, S. & Wever, J., 2-Jan-2021 , Hanzehogeschool Groningen . (Marklinqpublicatie; no. 21)

Research output: Book/Report › Report › Professional

Brand Positioning: Connecting marketing strategy and communications

Kostelijk, E. & Alsem, K. J. , 2020 , London: Routledge . 254 p.

Research output: Book/Report › Book › Academic › peer-review

Het keuzeproces van zorgconsumenten voor een zorgverlener: Een kwantitatief onderzoek

Visser, L. & Alsem, K. J. , 4-Mar-2020 , In: TSG: Tijdschrift voor Gezondheidswetenschappen. 98 , 2 , p. 63-71 8 p.

Research output: Contribution to journal › Article › Academic › peer-review

Strategische Marketingplanning: Theorie, technieken en toepassingen

Alsem, K. J. , 2020 , 8 ed. Noordhoff Uitgevers . 424 p.

Research output: Book/Report › Book › Academic

Tijd om te investeren in toerisme

van Dijk, J. , Hartman, S., Alsem, K. J. , Blühm, A. , Nijdam, D., de Kok, W., Brinks, E., Wageman, P., Houben, D., Singelenberg, H., Bos, E., Holtman, K., van de Pol, W. & Moes, W., 30-May-2020 , In: Dagblad van het Noorden. p. 14 1 p.

Research output: Contribution to journal › Article › Popular

Applied Strategic Marketing: A step by step approach

Alsem, K. J. , 2019 , London: Routledge . 424 p.

Research output: Book/Report › Book › Academic › peer-review

Merkpositionering

Alsem, K. J. & Kostelijk, E., Apr-2016 , 1 ed. Groningen: Noordhoff Uitgevers . 254 p.

Research output: Book/Report › Book › Academic

The Delicate Interface between Management Accounting and Marketing Management

van Helden, J. & Alsem, K. J. , 1-Sep-2016 , In: Journal of Accounting & Marketing. 5 , 3 , p. 1-5 5 p. , 1000179.

Research output: Contribution to journal › Article › Academic › peer-review

Zorg met liefde en lef: Stappenplan voor zorgmarketing

Alsem, K. J. & Klein Koerkamp, R., 2016 , 2 ed. Bedum: Profiel . 238 p.

Research output: Book/Report › Book › Professional

Strategische marketingplanning

Alsem, K. J. , Aug-2013 , 6 ed. Groningen: Noordhoff Uitgevers . 448 p.

Research output: Book/Report › Book › Academic

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Press/media

Hoe ontwikkelt het imago van Groningen zich de komende tien jaar? Onderzoekers ontwikkelen meetmethode voor Nationaal Programma Groningen

Sierdjan Koster , Martin Boisen & Karel Jan Alsem

25/09/2020

Press/Media: Research › Popular

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