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About us How to find us dr. J.W. (Jan Willem) Bolderdijk

dr. J.W. Bolderdijk

Associate Professor
dr. J.W. Bolderdijk

Many of the grand issues facing society today – climate change, overconsumption, depletion of natural resources – are at their root a behavioral problem. We know what to do (e.g., drastically reduce carbon emissions) and have to tools to accomplish it (e.g., energy-neutral technologies, radical consumer policies). However, as long as individual consumers fail to support or adopt such changes, these issues will remain unsolved. My research aims to tackle this by uncovering the psychological barriers preventing change. 

See here for my CV (last updated: January 2018)

Last modified:16 October 2018 1.26 p.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands