Skip to ContentSkip to Navigation
Practical matters How to find us prof. dr. J. (Jenny) van Doorn

prof. dr. J. (Jenny) van Doorn

Professor in Services Marketing
prof. dr. J. (Jenny) van Doorn

Working Papers and Manuscripts under Review

Does Sustainability Sell? The Impact of Sustainability Claims on the Success of National Brand's New Product Introductions (with Peter C. Verhoef and Hans Risselada).

The Internet of Everything: Smart Things and their Consequences for Business Models (with David Langley, Albert Boonstra,  Alexander Lazovik, Irne Ng, Stefan Stieglitz

Healthy Shopping Dynamics: The Healthiness of Sequential Grocery Choices (with Martine van der Heide, Koert van Ittersum, and Tammo H. Bijmolt).

Effects of Temporal Distance and Nutritional Information on Consumer Food Waste (with Marit Drijfhout and Koert van Ittersum)

Convenience and Food Waste (with Marit Drijfhout and Koert van Ittersum).

Impact of Humanoid Robot’s Uncanniness on Consumer Behavior (with Bernd Schmitt, Columbia University).

License to Waste? How Recycling Contributes to Food Waste (with Tim Kurz, University of Bath).

The Service Working Alliance (with Martin Mende and Jan Schumann).

Last modified:25 June 2022 3.34 p.m.