Skip to ContentSkip to Navigation
About us Practical matters How to find us prof. dr. J. (Jenny) van Doorn

prof. dr. J. (Jenny) van Doorn

Professor of Service Marketing
Profile picture of prof. dr. J. (Jenny) van Doorn

NWO Open competition project 2023:

My robot colleague will be with you in a moment – Public service by teams of robots and humans

With an ageing population and an alarming shortage of health care personnel, the rising demand for health care is possibly one of the most urgent challenges of our time. Socially engaging service robots can help solve these personnel shortages, but cannot (yet) fully replace human service employees. They also encounter resistance from the side of both the human client and co-worker. In this interdisciplinary project, researchers will investigate how robots and human employees should work together to safeguard service satisfaction and client well-being, as well as job satisfaction and work performance of the human employee.

Active in the Faculty's Strategic Themes Healthy Society as Board Member of the "Center for Public Health in Economics and Business" (, and Digitalization and Artificial Intelligence

Last modified:12 July 2023 2.56 p.m.