J.J. Hidding, MSc
2015-2016 MSc Marketing - Management track
Thesis: "How does susceptibility to scarcity influence the effect of scarcity on creativity?"
2016-2017 MSc Marketing - Intelligence track
Thesis: "The application of a Dynamic Hierarchical Factor Model to the regular prices of deodorant brands at Dutch supermarket chains in order to assess responses to a negative industry-wide shock on different hierarchical levels."
2017-2018 Research Master Economics & Business
Thesis: "How and when do brands rub off on consumers and under what circumstances do they do so?"
2018-present PhD candidate in Marketing
Research focus: Consumer Behavior, Branding, Personality, Brand Associations, Uncertainty
|Last modified:||03 November 2020 10.05 a.m.|