I.J. (Jasper) Hidding

2015-2016 MSc Marketing - Management track
Thesis: "How does susceptibility to scarcity influence the effect of scarcity on creativity?"

2016-2017 MSc Marketing - Intelligence track
Thesis: "The application of a Dynamic Hierarchical Factor Model to the regular prices of deodorant brands at Dutch supermarket chains in order to assess responses to a negative industry-wide shock on different hierarchical levels."

2017-2018 Research Master Economics & Business
Thesis: "How and when do brands rub off on consumers and under what circumstances do they do so?"

2018-present PhD candidate in Marketing
Research focus: Consumer Behavior, Branding, Personality, Brand Associations, Uncertainty