J. (Jana) Holthöwer, Dr

Jana Holthöwer is an Assistant Professor at the Department of Marketing at the University of Groningen. Her research focuses on the use of AI and robotics in services, particularly in the healthcare sector. Her work has been published in the Journal of Marketing, Journal of the Academy of Marketing Science and the Journal of Business Research. At the faculty level, Jana is a board member of the Center for Public Health in Economics and Business (CPHEB).

Jana currently serves on the Editorial Review Board of the Journal of the Academy of Marketing Science and the Journal of Business Research.

Jana obtained her PhD degree with the distinction cum laude from the University of Groningen in 2024. For her dissertation, she won the FEBRI PhD Award and the Nicolaas Mulerius Foundation Dissertation Prize for the best university-wide dissertation in 2024. In addition, she became a finalist for the EMAC Enginius Doctoral Dissertation Competition (2025).