J. (Jana) Holthöwer, MSc

Jana Holthöwer is a Ph.D. candidate at the Department of Marketing at the University of Groningen, working together with the Groningen Digital Business Center (GDBC). She started her PhD in September 2019 and her research focuses on the acceptance of robots in frontline services. Her work fits with the societally relevant themes ‘Health Society’ and ‘Digitalization and Artificial Intelligence’ that the Faculty of Economics and Business has identified in their strategic plan.

Jana obtained her Research Master's degree in Economics and Business (2019) and her Bachelor’s degree in International Business (2017), both at the University of Groningen.