Robots are being used in more and more applications. In industry, at home, but especially in the service sector. Technological developments in this area are advancing rapidly, but our knowledge on how to best utilize robots in practice is lagging significantly behind, according to Jana Holthöwer. She studies the interaction between consumers and robots. ‘Robots are more than just technical tools – they shape how people experience care, support, and services. The key is not to use them in all circumstances, but to identify the moments when they actually add value.’