Podcast with Koert van Ittersum: ‘Decrease in consumption will be an interesting experiment’
Obesity is a growing problem in Western societies. Half of the population of the Netherlands is currently overweight, and about 1 in 7 people are seriously overweight, in other words obese.
How can the food sector help to fight obesity? Would a sugar tax help, for example? Laurens Sloot talks to Prof. Koert van Ittersum who, in his position as professor of Marketing and Consumer Well-being, has acquired a deep understanding of what works and what doesn't work when it comes to influencing consumers’ decision-making behaviour.
About EFMI Business School
EFMI Business School is an academic knowledge institute for the food sector that was established at the Erasmus University Rotterdam in 1997. EFMI has been operating as an independent business school since 2007, often seeking intensive collaboration in various fields with the University of Groningen Business School.
| Last modified: | 01 February 2023 4.21 p.m. |
More news
-
19 April 2024
New thesis prize for master's students of Economics and Business
How can we encourage economics and business students to deal with important societal challenges in their master's thesis? The 14 Dutch faculties of economics and business, united in the Council of Deans in Economics and Business (DEB), have set up...
-
18 April 2024
Ward Romeijnders appointed as Professor of Optimization under Uncertainty
The Faculty of Economics and Business is pleased to announce that Ward Romeijnders has been appointed as Professor of Optimization under Uncertainty. The chair is situated within the Department of Operations.
-
12 April 2024
Inaugural Lecture Corine Noordhoff: Future ready retail
In her inaugural lecture, Professor of Retail Marketing Corine Noordhoff will provide insights in the cornerstones for survival and adaptation in the retail sector. Noordhoff’s inaugural lecture will take place on Friday 19 April 2024, 16:15 –...