Podcast with Koert van Ittersum: ‘Decrease in consumption will be an interesting experiment’

Obesity is a growing problem in Western societies. Half of the population of the Netherlands is currently overweight, and about 1 in 7 people are seriously overweight, in other words obese.

How can the food sector help to fight obesity? Would a sugar tax help, for example? Laurens Sloot talks to Prof. Koert van Ittersum who, in his position as professor of Marketing and Consumer Well-being, has acquired a deep understanding of what works and what doesn't work when it comes to influencing consumers’ decision-making behaviour.

About EFMI Business School

EFMI Business School is an academic knowledge institute for the food sector that was established at the Erasmus University Rotterdam in 1997. EFMI has been operating as an independent business school since 2007, often seeking intensive collaboration in various fields with the University of Groningen Business School.