The national Meat Free Week is from 5 to 11 March. Vegetarian food is better for the environment than a meal involving meat, and cycling or walking to school is better than going by car. So why isn’t everyone a vegetarian and why do we still use polluting cars? UG researcher Jan Willem Bolderdijk studies how people make environmental choices.
The psychologist Jan Willem Bolderdijk: ‘People are true herd animals – they want to do what everyone else is doing. It’s no fun if you are the only one with an environmental conscience. Others might even think you are a know-it-all. So we have to ensure that everyone finds environmentally friendly choices normal. But how do we do that? How do we make environmentally-friendly behaviour and vegetarian choices cool?’
Watch the video below about Jan-Willem’s Veni research on ‘goody two-shoes’.
The Dutch Research Council’s (NWO) Social Sciences and Humanities Domain Board has awarded two grants to professor Bernard Nijstad and professor Boudewijn de Bruin.
We are proud to present to you the 27th issue of our magazine FEB Research.
The Faculty of Economics and Business has selected 12 staff members to start in the Academic Education Track (AET) as of 1 September 2022. With this new career trajectory focused on teaching, the faculty commits to excellent education and offers...
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