FEB Professor Leeflang appointed Academic Trustee of Marketing Science Institute
Peter Leeflang, professor of Marketing at the FEB, has been appointed as Academic Trustee of the Marketing Science Institute (MSI). Kay Lemon (professor at Boston College) is the other new appointed trustee. The appointments were made at the Board of Trustees Meeting of the MSI in San Francisco.
Founded in 1961 to “bridge the gap” between academic marketing theory and business practice, today MSI is a network of executives from approximately 70 sponsoring corporations and leading researchers from over 100 universities worldwide. Conferences, seminars, research sponsoring and publications are MSI's means to let theory meet practice
Academic Trustees serve as advisors to MSI's research efforts and represent the academic community to MSI's business constituency.
| Last modified: | 31 January 2018 11.54 a.m. |
More news
-
05 March 2025
Women in Science
The UG celebrates International Women’s Day with a special photo series: Women in Science.
-
25 February 2025
The influence of financial instruments on the lives of enslaved people
Some groups of enslaved people in the Dutch Caribbean colonies were particularly harmed by how sugar and coffee plantations were financed. This is evident from the preliminary results of the NWO project ‘Collateral damage: The financial economics of...
-
10 December 2024
Research by Statistics Netherlands (CBS) and the University of Groningen finds possible circumvention of sanctions against Russia by small, young businesses
Dutch goods exports to Russia fell sharply after the European Union scaled up sanctions in 2022. At the same time, Dutch exports of sanctioned goods increased to seven countries with an increased risk of sanction circumvention. A striking number of...