FEB Professor Leeflang appointed Academic Trustee of Marketing Science Institute

Peter Leeflang, professor of Marketing at the FEB, has been appointed as Academic Trustee of the Marketing Science Institute (MSI). Kay Lemon (professor at Boston College) is the other new appointed trustee. The appointments were made at the Board of Trustees Meeting of the MSI in San Francisco.

Founded in 1961 to “bridge the gap” between academic marketing theory and business practice, today MSI is a network of executives from approximately 70 sponsoring corporations and leading researchers from over 100 universities worldwide. Conferences, seminars, research sponsoring and publications are MSI's means to let theory meet practice

Academic Trustees serve as advisors to MSI's research efforts and represent the academic community to MSI's business constituency.