Distinguished Marketing Scholar Award 2010 for Peter Leeflang

Update June 10th:

>> Picture of Professor Leeflang at the EMAC conference 2010 in Copenhagen, with winner of the inaugural Distinguished Marketing Scholar Award Berend Wieringa of  Professor of Marketing at the Rotterdam School of Management, Erasmus University.

Peter Leeflang, professor in Marketing and Market Research at the University of Groningen, has been awarded the Inaugural EMAC Distinguished Marketing Scholar Award 2010. The prize is a high award which will be presented for the first time by the European Marketing Academy (EMAC). Quality of research is an important criterion. The prize will be awarded at the EMAC conference in Copenhagen from 2 to 4 June 2010. Leeflang will share the prize with professor Berend Wieringa from the Erasmus University.

The EMAC award is the highest award to be presented to a teacher of marketing who is a member of the European Marketing Academy. The two most important criteria are: 1. prominent research in the field of marketing and extensive and influential academic contributions; 2. special contributions to the European Marketing Academy. Other criteria for the prize are teaching and supervision, creativity and innovative strength, and the supply of services to the marketing community and the public in general.

EMAC was founded in 1975 and is a professional society for academics who are involved or have an interest in marketing theory and research. The academy aims to be the core of a communication network in the field of marketing, in order to spread information and to promote the exchange of international marketing knowledge. Membership is open to people in and outside Europe. The academy currently has over 1000 members from more than 57 countries all around the globe.

Information:
- prof.dr. Peter Leeflang, tel. 050-363 3696 or 050-363 3686 (secretariat), e-mail: p.s.h.leeflang@rug.nl
- http://www.emac-online.org