PhD Ceremony: dhr. A. van der Made, 14.45 uur, Academiegebouw, Broerstraat 5, Groningen
Dissertation: The microeconomics of strategic activism
Promotor(s): prof.dr. J.L. Moraga-González
Faculty: Economics and Business
Contact: Allard van der Made, 06 29 60 2335, firstname.lastname@example.org
Interest groups, most notably environmental organizations, increasingly try to influence the behaviour of consumers and firms. They inform consumers about the (alleged) harmful practices of firms, orchestrate consumer boycotts, bring social issues to the public's attention, and lobby firm executives as well as policy makers. Although the impact of such strategic activism on market outcomes is often considerable, the motives of interest groups to engage in strategic activism are poorly understood. Van der Mades’s thesis aims to explain the use of various instruments of strategic activism.
In each chapter a game-theoretic model is developed that sheds light on the use of one particular instrument of strategic activism an interest group might employ. Persuasive advertising, informative advertising, consumer boycotts, and lobbying are considered. It is argued that strategic activism aimed directly at markets is most likely to occur if consumers have (dormant) ‘green preferences’ and firms or consumers lack relevant information about each other. The analyses clarify what kind of markets are the likeliest targets of interest groups, which factors jeopardize an interest group's attempts to alter firm behaviour, and when strategic activism might be a good thing.
As a part of the Jantina Tammes School, the 'Language and AI' theme is an interdisciplinary initiative that aims to encourage collaboration among academics, PhD candidates, students, and industry representatives who share a keen interest in the...
Prof. Moniek Tromp has been appointed Captain of Science of the Chemistry Top Sector by the Minister of Economic Affairs and Climate Policy. As from 1 July 2023, she succeeded Prof. Bert Weckhuysen from Utrecht University.
Leonardo Arriagada Beltran conducted his PhD research on the interface of computer-generated art and the constantly evolving field of Artificial Intelligence (AI). He will defend his Phd thesis on 21 September. His research offers valuable insights...
The UG website uses functional and anonymous analytics cookies. Please answer the question of whether you want to accept
or reject other cookies (such as tracking cookies).
If no choice is made, only basic cookies will be stored. More information